خلاصہ

I am a dedicated, Initiative-taking and results-driven professional with 16 years of expertise in Behavior Change Communication (BCCC), Social Mobilization and capacity building. My track record spans extensive development and emergency response, driving transformative communication strategies that catalyze meaningful behavioral shifts within diverse communities across sectors like Health, Nutrition, WASH, Education, and Livelihood. My versatile background includes hands-on field leadership and impactful roles within country offices. Proficient in project management, strategic community development planning, child participation and protection,
report writing, behavior change tools development, designing training materials, capacity building activities and rigorous monitoring evaluation practices. My career is dedicated to leveraging communication for social impact. I bring strategic vision, leadership, and unwavering dedication to drive SBCC initiatives that create lasting change/p/div

تجربہ

کمپنی کا لوگو
Programme Associate (Social Mobilization and SBCC) BISP-PMU
United Nations World Food Programme (UNWFP)
مارچ ۲۰۲۲ - موجودہ | Islamabad, Pakistan

Strategic Planning Tools: Developed a mobilization guide and outreach planning and reporting tools to facilitate consistent planning and real-time progress sharing. Additionally, I provided
real-time assistance and guidance to staff through dedicated WhatsApp groups.
SBCC Strategy Development: Played a pivotal role in contributing to the SBCC strategy's development, taking charge of formulating, consolidating, and enhancing SBCC implementation plans for all regions and a customized plan for KP and Balochistan in accordance with the requirements of the Asian Development Bank (ADB)
Tailored SBCC Tools: Created and regularly updated compelling SBCC tools and tailored messages to engage Nashonuma staff and beneficiaries effectively.
Capacity Building Materials: Developed and updated capacity-building materials and maintained repository of this resource. Provided support to BISP in the development of their financial literacy manual.
Translation and Proofreading Expertise: Translated and proofread
program capacity building resources and visibility content into Urdu, ensuring accuracy and
clarity.
Training Expertise: Conducted Training of Trainers (ToTs) sessions, refresher training
programs, and provided on-the-job mentoring, enhancing the skills and knowledge of the team.
Solution-focused Participatory Consultations: Facilitated consultations with provincial staff to discuss SBCC implementation challenges and develop mitigation plans. Organized participatory meetings to discuss findings and gaps from third-party staff reports, and decided on solutions.
Streamlined Resources: Implemented an efficient system to centralize SBCC materials and tools, making them easily accessible to all stakeholders, both internal and external.
Coordination Excellence: Maintained close coordination within the Project Management Unit (PMU), SO2-Nutrition Unit, Provincial Offices(POs), Benazir Support Programme -BISP Reps to
ensure the seamless program implementation. Assisted Field Coordinators and mobilization staff to streamline operations. Monitoring and Evaluation: Assisted the team in revising monitoring tools, conducted monitoring visits, and provided recommendations for course correction based on shared best
practices and lessons learned.
Progress Reporting: Prepared regular progress updates and
comprehensive write-ups for quarterly and annual progress reports, ensuring the accurate and timely reporting of program achievements.
Campaign and Celebration Support: Provided crucial support for the design, execution, and reporting of campaigns and celebrations, contributing to the program's success in disseminating critical messages.

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Social Development Expert
Idara-e-Taleem-o-Aagahi (ITA)
اکتوبر ۲۰۲۰ - موجودہ | Islamabad, Pakistan

Strategic Safe School Reopening: Ensured the meticulous design and implementation of safe school reopening interventions, grounded in research findings, with a primary focus on the
safety and specific needs of both school staff and parents.
Innovative Mindfulness Integration: Pioneered the introduction of innovative mindfulness technique Yoga into federal schools, aimed at alleviating stress and enhancing concentration
among teachers and students. This groundbreaking initiative has trained 36 master trainers in 20 federal schools, where daily 30-minute sessions have become an integral part of the school
timetable.
Tele Healthcare Solutions: Successfully led and managed the implementation of online healthcare consultation solutions within Federal schools and their surrounding communities
through Sehat Kahani, ensuring access to essential healthcare services.
Community Engagement and Communication Strategy: Devised a comprehensive community engagement and communication strategy, serving as the foundation for the successful management of the School Safe Reopening campaign. Additionally, orchestrated
commemorative events for global and international days such as World Toilet's Day (WTD) and
Global Handwashing Day (GHWD).
Compelling Messaging and Tools: Led the development of impactful and audience-appropriate messages and communication tools, enhancing the effectiveness of information dissemination.
Systematic School Risk Mitigation Planning: Developed a systematic one-year School Risk Mitigation Action Plan template and meticulously ensured that intervention schools had these plans readily available and regularly updated through consultative meetings.
Capacity Building of Vigilance Committees: Formed and strengthened the capacity of vigilance committees, comprising school, students, and parents, united in their mission to prevent
infections within school premises and homes. Trained 559 committee members.
Adaptive Training Materials: Developed training materials tailored to the guidelines provided by the World Health Organization (WHO) and the Centers for Disease Control and Prevention
(CDC). These materials were instrumental in training school staff, students, and parents on critical health and safety measures. Oversighting to ensure Effectiveness: Developed daily monitoring checklist and quarterly progress report cards for schools to gauge their progress and conducted regular visits to both
schools and communities to closely monitor this progress and address challenges.
Detailed Documentation and Reporting: Maintained meticulous daily records of activities and observations, adhering to agreed-upon templates. These records were consistently submitted
to the emergency response committee for swift course correction. Additionally, took charge of preparing quarterly and annual reports, along with learning materials, project briefs, social media content, visibility materials, and presentations for steering committee meetings. Actively participated in these meetings to ensure alignment and progress tracking.

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Behaviour Change Communication Coordinator
WaterAid Pakistan
مئی ۲۰۱۹ - اکتوبر ۲۰۲۰ | Islamabad, Pakistan

Comprehensive BCC Package Development: Spearheaded the development of a comprehensive Behavior Change Communication (BCC) package focused on facial and
environmental cleanliness. This encompassed creating training manuals, posters, radio messages, jingles, activities, and instructional materials.
WASH Network Representation: Acted as the organization's representative in WASH Network meetings, fostering collaboration and sharing insights within the network.
Monitoring and Evaluation Tools: Designed tools and mechanisms for monitoring and evaluating behavior change, contributing valuable insights to baseline and midline assessments.
Capacity Building: Organized and facilitated capacity-building training sessions at national and provincial levels. This included conducting a 2-day Training of Trainers (ToT) on facial and
environmental cleanliness and a national-level training on behavior change design.
Culturally Sensitive Messaging: Developed compelling and culturally sensitive messages for public awareness campaigns. Collaborated with design agencies to create, distribute, and
disseminate these materials through print and social media platforms.
BCC Strategy Input: Provided valuable input and suggestions to enhance the BCC strategy and materials developed by the Water and Sanitation Services Peshawar (WSSP).
Clean Green School Program: Played a significant role in contributing to the development of the Clean Green School Program Manual.
Coordination with Partners: Maintained effective coordination with project partners to ensure the seamless implementation of the COVID-19 Emergency Response Project, facilitating timely actions and responses.
SOP Development: As a member of the extended Senior Management Team (SMT), actively assisted the operations unit in developing Standard Operating Procedures (SOPs) to adapt office operations to the "new normal" in response to changing circumstances.
Donor Reporting: Ensured timely and comprehensive reporting to the donor by submitting quarterly reports, including monthly data sheets and quarterly reports with annexes. Additionally, provided essential coordination and technical support.

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Training Officer
Rural Support Program Network
اگست ۲۰۱۸ - اپریل ۲۰۱۹ | Islamabad, Pakistan

Life Skills Manual Enhancement: Provided valuable input for the improvement of the Life Skills manual, ensuring its effectiveness and relevance.
Translation Expertise: Translated the Life Skills manual and toolkit into Urdu, making essential educational resources accessible to a broader audience.
Training Guide Development: Created a comprehensive Training Guide tailored for Local
Support Organizations (LSOs), accompanied by a well-structured training agenda to enhance their capacity.
Pretesting and Validation: Conducted pretesting of Life Skills storybooks in Islamabad and Sindh, validating their content and effectiveness.
Stakeholder Engagement: Organized and facilitated Focus Group Discussions (FGDs) and conducted interviews with parents in Districts Jacobabad and Ghotki. This research aimed to
gain valuable insights into the barriers that affect girls' education and identify potential dropout factors.
Project Reporting: Assumed responsibility for preparing and compiling various project reports, including daily partners' progress reports, trend analyses, and variance reports. These reports were based on a comparison between partner-generated data and Dashboard-generated data, ensuring data accuracy and facilitating informed decision-making.

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Capacity Building Coordinator
Plan International Pakistan
نومبر ۲۰۱۷ - اگست ۲۰۱۸ | Islamabad, Pakistan

Strategic Training Calendar: Developed a comprehensive training calendar for the WASH program and meticulously executed training sessions as per the agreed plan, ensuring the
timely skill development of field teams.
Training Tools and Resources: Developed essential Training Needs Assessment (TNA) tools, observation sheets, training feedback forms, and reporting templates, enhancing the efficacy of
training programs and ensuring data-driven decision-making. Training Material Creation: Crafted extensive training resource materials tailored to various WASH projects, facilitating access for all field teams, thus bolstering their effectiveness in the field. Consultant and Partner Coordination: Collaborated closely with consultants and Public Health Engineering Department (PHED) staff to ensure the punctual delivery of health and sanitation marketing training initiatives.
Training Report Oversight: Reviewed, consolidated, and finalized diverse training reports submitted by consultants and partners, ensuring the accuracy and quality of reporting.
Contractual Management: Assumed responsibility for the oversight and tracking of consultancy contracts, partnership agreements with technical consultants and partners, and the hiring of consultants, contractors, and partners, ensuring compliance and efficiency.
Organizational Representation: Orchestrated the organization's presence at SCOSAN-IV through an organizational stall and coordinated effectively with consultants for the timely submission of the Country Paper on WASH, elevating the organization's profile and contributions.
Knowledge Sharing Mechanism: Pioneered the establishment of a robust mechanism for capturing and sharing knowledge and insights gleaned from the WASH project, fostering a culture of continuous learning and improvement.
Knowledge Sharing Events: Successfully organized and facilitated over 10 knowledge-sharing events, fostering collaboration and
information exchange among stakeholders and within the WASH sector.
Stakeholder Engagement: Developed and maintained strategic relationships with key stakeholders within the WASH sector, facilitating the exchange of knowledge and learning not only within Plan but also across the broader WASH community in Pakistan.
Data Utilization: Skillfully collated and extracted valuable insights from WASH program reports, harnessing this knowledge for presentations and contributions to national-level conferences,
thereby contributing to informed decision-making and sectoral advancements.

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Behaviour Change Communication Coordinator
Plan International Pakistan
جون ۲۰۱۴ - اکتوبر ۲۰۱۷ | Islamabad, Pakistan

Strategic BCC Framework: Developed a comprehensive Behavior Change Communication
(BCC) strategy and framework, providing a clear roadmap for effective WASH program
communication. Innovative BCC Products: Conceptualized and designed a range of impactful
BCC products on WASH themes, including TV commercials (TVCs), radio messages, posters, flip charts, training manuals, and visibility content for social media platforms. Child Safeguarding Focal Person: Assumed the role of the focal person for child safeguarding within the WASH program, orienting staff on reporting protocols and code of conduct, prioritizing the safety and well-being of children. Regional Representation: Actively participated
in regional level events and represented Plan International Pakistan in the organization of
PACOSAN II, and Reflection and Action workshop in UK furthering the organization's presence and contributions. Quality Assurance: Ensured the meticulous development, pretesting, printing, and timely
distribution of these BCC products to field teams, maintaining a high standard of quality. Training Manual Development: Designed, developed, and continually revised training manuals
for village-level organizations, Support Organizations (SOs), and Community-Based Monitors
(CBMs), facilitating effective training and skill development. Maturity Assessment Index: Designed an innovative maturity assessment index to evaluate the effectiveness and progress of village-level organizations. Technical Training: Provided comprehensive training to staff, including team members, partners, and Public Health Engineering Department (PHED) staff, covering topics such as Menstrual Hygiene Management (MHM), Participatory Approach to Total Sanitation(PATS), Community-Led Total Sanitation (CLTS), Infant and Young Child Feeding (IYCF), and social mobilization. Data Contribution: Furnished critical WASH indicators data to Business Development
Managers (BDM) and National Program Managers (NPM), contributing to the development of
project proposals. Partnership Support: Provided essential support to partners, consultants, contractors, and
researchers, facilitating agreement negotiations, scheduled payments, and event arrangements. Project Management: Developed and maintained project outlines in Plan's corporate software, ensuring effective project management and reporting. Outcome Survey: Conducted a comprehensive project outcome survey as part of the South
Asia WASH Results Programme in Mardan, contributing to evidence-based program evaluation.

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Community Development Facilitator
Plan International Pakistan
اپریل ۲۰۱۰ - جولائی ۲۰۱۴ | Islamabad, Pakistan

Child-Centered Participatory Situational Analysis: Led and facilitated a comprehensive situational analysis process with a strong child rights perspective. This process empowered
communities to develop five-year community development plans aligned with the needs and rights of children.
Community Mobilization: Organized and activated local community structures, providing essential training across various program components, thus fostering community engagement and ownership.
Stakeholder Engagement: Successfully orchestrated annual planning and progress review workshops at the district level, involving multiple stakeholders. These events served as platforms to showcase program results and achievements, fostering collaboration and transparency.
Quality Assurance: Undertook regular monitoring visits to the field area to ensure the highest standards of program quality, compliance, and effectiveness.
Partner Support: Provided invaluable support to partner organizations, facilitating the seamless implementation of projects spanning livelihood, education, birth registration, health, water, sanitation, and hygiene. This collaboration promoted holistic community development.
Knowledge Sharing: Prepared and disseminated comprehensive project reports, including Monitoring and Evaluation (M&E) reports, and curated impactful case studies. This knowledge
sharing promoted learning and informed decision-making.

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Program Officer Training
Institute of Rural Management-IRM
اکتوبر ۲۰۰۹ - اپریل ۲۰۱۰ | Islamabad, Pakistan

red Trainings: Designed and delivered targeted training programs for local support organizations, focusing on the vital areas of social mobilization and organization building. Staff Orientation Workshops: Organized orientation workshops to onboard project staff effectively. These workshops provided valuable insights into project goals, methodologies, and
expectations, ensuring staff members were well-prepared for their roles. Resource Development: Developed comprehensive training resources on Effective Communication.

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Community Development Facilitator
Plan International Pakistan
اگست ۲۰۰٦ - اکتوبر ۲۰۰۹ | Chakwal, Pakistan

Community Empowerment: Established and nurtured forums comprising women, men, youth, and children within the communities. These forums were instrumental in fostering community
participation and were trained in various aspects of organizational development. Child Sponsorship Management: Managed a caseload of 800 child sponsorships, collaborating
closely with the sponsorship section. This role ensured a 100% compliance rate on a monthly
basis. Educational Advancement: Facilitated the partner organization in the successful
implementation of Early Childhood Care and Development (ECCD), adult literacy (AL), nonformal education, and school improvement programs. This contribution promoted educational access and quality. Outreach Health Camps: Organized health camps within the community, with a particular focus on ensuring 100% eye screening of students in relevant government primary schools (GPSs). These efforts contributed to improved healthcare accessibility and awareness. Knowledge Sharing: Prepared and shared impactful case studies and best practices derived
from program interventions, disseminating valuable insights. Additionally, consistently submitted monthly reports on time, ensuring transparency and accountability. Program Evaluation: Facilitated quarterly and annual program review and evaluation workshops at the community level. These workshops provided opportunities for critical reflection and
continuous improvement. Guideline Development: Developed a comprehensive manual on community development plans and guidelines for union council development planning, offering a structured framework for community-led development initiatives

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ECCD (Early Child Care for Development) Supervisor
Plan International Pakistan
مارچ ۲۰۰٦ - اگست ۲۰۰٦ | Chakwal, Pakistan

d-Centric Learning: Developed engaging and interactive learning activities tailored for children, fostering a fun-based approach to education. Concurrently, provided training to
teachers on effective techniques to engage students in the learning process. ECCD Teacher Orientations: Conducted comprehensive orientations for Early Childhood Care and Development (ECCD) teachers, focusing on planning center-based activities and maintaining meticulous records. Community Engagement: Facilitated interactive community dialogues with parents and
community members, garnering their support and active involvement in project execution. These dialogues promoted community ownership and participation. Education Committees: Established education committees in 54 villages, forming dedicated
bodies to consistently support and champion the project's educational initiatives.
Interagency Coordination: Organized coordination meetings with the Health and Education Departments, advocating for program objectives and ensuring smooth implementation. This
interagency collaboration strengthened program outcomes. Teacher Support: Provided valuable on-the-job support to teachers, empowering them with the
skills and guidance needed for effective classroom teaching and management. Monitoring and Feedback: Conducted frequent field visits to monitor project implementation, ensuring high-quality delivery. Shared observations and insights with project teams, facilitating timely corrective actions when necessary.

تعلیم

University of Punjab
ماسٹرز, ماسٹرز ان آرٹس, Master in Fine Arts‎
Fine Arts
CGPA /0
2005

پیشہ ورانہ مہارتیں

متوسط Accounts / Manager
ماہر Admirative Assistance
ماہر Capacity Building
ماہر Community Mobilization
متوسط Configuration Switches
متوسط Coordination Abilities
متوسط Data Management
ماہر Designing of IEC
متوسط Educational Strategies
ماہر Engaging Children and Young People
متوسط Field Task Management
متوسط Manage Client Bookings
ماہر Presentation Skills
متوسط Problem Solving Skills
متوسط Program Management Skills
متوسط Project Analysis
متوسط Project Communications
متوسط Project Plans Management
متوسط School Management
متوسط Staff Services Management
متوسط Sterilization Procedure
متوسط Student Affairs Managemment
متوسط Teachers Management
ماہر Training Implementation
متوسط كتابة إبداعية

زبانیں

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