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خلاصہ
Graduate from NUST with MBA Degree. I am a results-driven marketing professional with expertise in business development, market research, and strategic planning. I have a proven track record of identifying and capitalizing on business opportunities, and my customer-focused approach prioritizes building relationships with stakeholders. With strong communication skills and experience managing cross-functional teams, I am committed to achieving business objectives and driving growth.
پراجیکٹس
تجربہ
Marketing Manager
Marketing Executive
Analyzed performance of game on the app stores, firebase and unity. Setup an ASO strategy to optimize and improve game install conversion rates. Worked to gain market insights and identify areas for improvement. Provided recommendations for game improvement and new features to maximize the various factors based on analytics. Followed the impact (downloads and revenue) of the optimizations implemented for the game. Developed an understanding of the mobile gaming market. Commmunicated across a number of levels and implementated the plans among development and marketing teams. Handled campaigns for the game for global outreach. Came up with the game's concepts, characters, setting, story and game play.
Junior Marketing Executive
Analyzed performance of games on the playstore. Built strategy to optimize and improve game conversion rates. Developed the plans for product’s monetization, new updates and features. Worked with Google Play Console and Google ads. Developed the ASO strategy for the games.
Marketing Intern
Built understanding of Google Play policies for the game developers, Unity console, Google play console and Google ads
