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 Sales & Marketing of Distribution Transformers and Instrument Transformers Indenting & Trading of 132KV, 220KV & 500KV Grid Station equipment and Railways Air Brake Equipment Liaison with Govt. sector organizations like NTDC, DISCOs & Pakistan Railways Planning and Managing Sales Forecast, Sales Targets & Product Portfolio Establishing close contact with customers, project players/key decision makers Acquiring RFQs/tender documents, reviewing the requirements & Specifications, and identifying if any issues that require follow-up Solving post bid clarifications/queries Handling business correspondence with customers and foreign principals Preparing and reviewing the commercial aspects of the bid, considering all services are included in the final price to the customer Ensuring the preparation of sound technical and commercial proposals for timelyparticipating in tenders Market intelligence on target tenders, potential partners and competitors Follow up & Techno-Commercial negotiations with customer for getting the orders Approval of drawings from customer Coordination with foreign principal and/or with Planning, Design, Production andDispatch Departments for timely delivery of offered equipment Managing the execution of FAT/Pre-shipment inspection of the offered equipment by the customer’s nominee Coordination with the customers right from the order receipt to dispatch of material Obtaining dispatch clearances from the customer (GRN, MR, Material Acceptancecertificate, etc.) Consistent Strong follow-up & negotiations with customers for maintaining goodrelationship and follow up of payments

Accomplished marketing and sales objectives of Chemicals products by planning, developing & implementing the advertising plan and field sales action plans
Acquired the product enquires from customers, prepared & sent the competitive Quotation/offer to customer
Consistently followed and negotiated with customers for finalizing our Offer and getting the Purchase order from customers
Coordination with the Dispatch Department for timely delivery of offered equipment and with Accounts department for payment follow-up
Analyzed market trends & feedback for recommending changes to marketing and business development strategies
Developed and maintained customer databases in ERP system
Coached and supervised the sales force for effective selling
Encouraged the subordinates to report me daily
Submitted the overall activities report to directors on daily and monthly basis
Derived overall CRM and direct marketing.
Sustained rapport with key accounts by making periodic visits, exploring specific needs and anticipating new opportunities.
Lead in assigned campaigns and ensured fulfillment of goals in the BTL efforts