- Developed and executed successful marketing communications and digital branding campaigns.
- Conducted successfully recruitment bench marking.
- Responsible for employee branding and achieved excellent results for the KPI.
- Worked in Purchasing, Quality Control, Operations, Client Service, BI and Product Development Departments.
- Provided recommendations to all departments for improving the workflow.
- Managed workflow to exceed quality service goals.
- Maintained accurate records of overdue customer account activity.

- Plan and implement B2B sales, customer retention and business development.
- Develop and execute Toyota Islamabad Motors marketing strategies.
- Plan and manage the display exhibitions of cars and CSR activities.
- Maintaining corporate relationships & develop the company's brands via suitable PR activities

- Role required working on marketing of first in-house app called Meelan.
- Implemented digital marketing strategies to launch app with viral growth.
- Overseeing social media campaigns, content management, engaging posts, ideation, video editing and off page SEO.
- Conceptualize and converting innovative ideas into creative content creation and video advertising to attract the audience with the brand by telling engaging stories.
- Coordinated with creative team to focus on rapid app promotion.
- Writing and optimizing content for social networking accounts.
- Organizing networking events and product exhibitions.

- I was a part of core committee responsible for liaising and event management under the umbrella of International Global Network who organized the event Global Goals Model United Nation which aims to highlight United Nation Sustainable Development Goals in Kuala Lumpur, Malaysia.
- Role involved liaising with cross-functional teams and participants from all over the world on a continuous basis to ensure timely delivery and implementation of event plans.

- Designing marketing strategies and video advertising content for branding the annual event of Iqra University - TectIQs National Competition.
- Devised and implemented successful social media, advertising campaigns.
- Played integral part in building awareness and promoting the annual event.
- Converted innovative digital marketing ideas into creative content creation.
- Managing and providing leadership support to teams.
- Managed official pages of Iqra University & TectIQs National Competition.
- Produced the video promo of TectIQs for marketing which catered 110k views.
- Able to cater 1400+ registrations from across the Pakistan every year.
- Talent acquisition of creative candidates through interviews

- Developing social media advertising strategies, managing social media accounts, content for weekly calendars and creating video advertisement contents for digital branding of conference.
- Organizing the digital campaigns on social media for promoting the 4th Deans &
Directors Conference arranged by National Business Education
Accreditation Council, HEC.