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Market Research Analyst

We are seeking a dedicated and analytical Market Researcher for a remote position. The candidate should have a deep understanding of market dynamics, a keen eye for detail, and the ability to extract meaningful insights from data.

Conduct thorough research to identify main competitors and their strategies, strengths, weaknesses, and market share.

Audience Research: Understand target audience's preferences, needs, and buying behaviors.

Market Trends: Stay updated with the latest market trends and shifts, as well as predicting future market shifts.

Pricing Research: Analyze pricing strategies and recommend optimal pricing structures.

SWOT Analysis: Conduct internal and external SWOT analysis to identify opportunities and threats.

Market Size & Forecast: Estimate market's size and forecast its growth potential.

Market/Customer Segmentation: Segment the market into distinct categories based on demographics, behavior, and other factors.

Concept/Packaging Testing: Test new concepts or packaging designs with target audiences to gauge appeal and potential success.

TAM (Total Addressable Market): Calculate the revenue opportunity available for a product or service.

Product Research: Evaluate the viability and potential of new product introductions or enhancements.

Customer Satisfaction & Loyalty Research: Measure and analyze customer satisfaction and loyalty levels.

Brand Awareness/Equity Research: Assess our brand's strength, value, and recognition in the market.

Industry Snapshot: Provide a comprehensive overview of the current state of the industry.

Strategy Recommendations & Opportunity Analysis: Based on research findings, recommend strategic initiatives and identify untapped market opportunities.

Data Collection: Collect data on consumers, competitors, and the marketplace, consolidating this information into actionable items, reports, and presentations.

Survey Design: Understand business objectives and design surveys to discover prospective customers’ preferences.

Data Compilation & Analysis: Compile and analyze statistical data using both modern and traditional methods.