Social Media Marketing Specialist

SaintCode Pvt Ltd

多个城市，巴基斯坦

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We are looking for a savvy Social Media Marketing Specialist to drive high-quality, targeted traffic to our Amazon storefront and software brand websites. You will create and execute strategic social media campaigns that increase brand visibility, generate leads, and boost sales for both e-commerce and SaaS products.

Key Responsibilities:

Design and implement social media campaigns focused on driving relevant traffic to our Amazon product listings and software websites.
Identify and engage target audience segments on platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and Pinterest.
Utilize paid social media advertising (Facebook Ads Manager, LinkedIn Ads, TikTok Ads, etc.) to optimize reach and conversions.
Collaborate with content creators to develop product-focused posts, videos, stories, and ads that highlight product benefits and features.
Monitor and analyze campaign performance data to refine targeting and creative strategy to maximize ROI.
Use automation and scheduling tools (e.g., Metricool, Buffer, Hootsuite) for efficient posting and audience engagement.
Stay updated on social media trends and platform algorithm changes to maintain competitive advantage.
Implement retargeting and lookalike audience strategies to nurture potential customers.
Coordinate with Amazon advertising and SEO teams to ensure unified messaging and traffic funneling.
Prepare regular reports detailing campaign success metrics and actionable insights.
Experience with Marketing Automation Platforms (Social Media Focus)
Skilled at scheduling, bulk uploading, and automating posts across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest).
Ability to set up automated workflows for audience segmentation, lead nurturing, and retargeting through social media channels.
Experience integrating social media automation with CRM and email marketing platforms to create multi-channel campaigns.
Proficient in monitoring automation performance metrics (engagement, reach, clicks) and optimizing campaigns based on data-driven insights.
Familiarity with APIs and third-party connectors like Zapier or Integrately for custom automation solutions.