Develop and implement effective SEO strategies
Conduct keyword research and competitive analysis
Optimize website content, landing pages, and blog posts
Perform technical SEO audits and implement fixes
Monitor performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs
Manage link-building and outreach campaigns
Collaborate with writers and developers to ensure SEO best practices
Stay up to date with the latest SEO trends and algorithm updates
Prepare performance reports and strategic recommendations
Requirements
Proven experience as an SEO Specialist or similar role
Strong knowledge of search engine algorithms and SEO best practices
Experience with tools like Google Search Console, SEMrush, Ahrefs, etc.
Understanding of technical SEO, site structure, and HTML/CSS basics
Familiarity with CMS platforms (e.g., WordPress, Shopify)
Analytical mindset and strong attention to detail