SEO Specialist

We are seeking a skilled SEO Specialist to develop and implement comprehensive on-page, off-page, and technical SEO strategies that drive organic growth and align with our business objectives. The ideal candidate will possess a deep understanding of search engine algorithms, hands-on experience with SEO tools, and the ability to collaborate effectively across teams. This role requires a proactive approach to identifying opportunities, resolving technical issues, and optimizing website performance to enhance search visibility and user experience.

Key Responsibilities

Develop and execute SEO strategies encompassing on-page, off-page, and technical aspects to support overall business goals
Conduct thorough keyword research, competitive analysis, and content audits to uncover areas for improvement and growth
Collaborate closely with content creators, developers, and product teams to ensure SEO best practices are integrated throughout all digital assets
Monitor and analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing regular reports and actionable insights
Identify and troubleshoot technical SEO issues, including site speed optimization, crawl errors, broken links, and other factors affecting search rankings
Optimize website architecture, metadata, internal linking, and content structure to improve search engine indexing and user navigation
Partner with writers and designers to produce high-quality, SEO-friendly content that aligns with target keywords and audience intent
Work alongside developers to implement schema markup, enhance mobile performance, and manage URL redirects effectively
Educate and update internal stakeholders on the latest SEO trends, algorithm changes, and best practices to foster a culture of continuous improvement

Required Qualifications

Extensive knowledge of Google algorithm updates and proficiency with SEO tools such as Screaming Frog, Moz, BrightEdge, SEMrush, and Ahrefs
Strong familiarity with HTML, CSS, JavaScript, and experience working with CMS platforms like WordPress and Shopify
Proven experience managing international SEO campaigns and understanding of global search nuances
Exceptional analytical skills with a keen eye for detail to interpret data and identify optimization opportunities
Excellent communication skills, capable of articulating SEO concepts clearly to both technical and non-technical stakeholders
Demonstrated project management abilities with the capacity to handle multiple priorities in a fast-paced environment