发布 May 02, 2025 173 查看
We are seeking a skilled PPC Specialist to manage and optimize our pay-per-click advertising campaigns across platforms like Google Ads, Microsoft Advertising, Meta (Facebook & Instagram), LinkedIn, and other paid channels. The ideal candidate will have a strong analytical mindset, a deep understanding of PPC strategies, and a proven track record of driving high-quality traffic and conversions while maximizing ROI.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across multiple platforms (Google Ads, Meta, LinkedIn, etc.).
- Conduct keyword research, audience targeting, and ad copy optimization to improve performance.
- Monitor and adjust bids, budgets, and ad placements to maximize ROI.
- Perform A/B testing for ads, landing pages, and CTAs to enhance conversion rates.
- Analyze campaign performance using Google Analytics, Google Tag Manager, and other tracking tools.
- Generate detailed reports on KPIs (CTR, CPC, CPA, ROAS) and provide actionable insights.
- Stay updated with PPC trends, algorithm changes, and best practices.
- Collaborate with the SEO, Content, and Design teams to align PPC strategies with overall marketing goals.
- Troubleshoot tracking issues and ensure proper conversion tracking setup.
Qualifications & Skills:
- 5+ years of experience in managing PPC campaigns (Google Ads, Meta Ads, etc.).
- Google Ads Certification (preferred but not mandatory).
- Proficiency in Google Analytics, Google Tag Manager, and Google Data Studio.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing, conversion rate optimization (CRO), and landing page best practices.
- Knowledge of remarketing strategies and audience segmentation.
- Excellent communication and reporting skills.
Why Join Us?
- Opportunity to work on diverse PPC campaigns with measurable impact.
- Collaborative and data-driven marketing team.
- Competitive salary, performance bonuses, and growth opportunities.
Advance Digital Solutions
Advance Digital Solutions is a team of professionals who work passionately to bring technology solutions for your ideas. Advance Digital Solutions create spectacular applications for your Business growth. We provide the best analytical findings for the perfect match through all technical strategies. Our team give wings to your business. Advance Digital Solutions offers Software Development, Design, and Digital marketing services to help your brand stand out from the competition. Learn more about our offerings in our service marketplace.
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