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You will lead efforts to enhance the image of the organization through strategic communications, branding, public relations, and marketing initiatives. This role entails managing internal and external communications, building relationships with stakeholders, developing impactful content, and ensuring a robust online presence. The position also involves providing administrative leadership to the communications team and coordinating with various departments to achieve organizational objectives effectively.
Key Responsibilities:
Image Building and Brand Management
- Develop and oversee the production of corporate presentations, brochures, newsletters, annual reports, corporate giveaways, and other marketing collateral to promote a positive image of the organization and its services.
- Ensure adherence to Graphics Standards Guidelines in all publications, stationery, and related materials.
- Plan and execute events, seminars, and campaigns to enhance organizational visibility and engagement.
- Establish and maintain databases and archives for media contacts, publications, photo libraries, and case studies for consistent and efficient communication.
Public and Media Relations
- Build and maintain relationships with stakeholders, including media contacts, network institutions, alumni, and community leaders.
- Develop and distribute press releases, media messages, and announcements.
- Coordinate with relevant bodies to facilitate media events, press conferences, and advertising placements.
- Monitor media coverage and provide insights to enhance public perception of the organization.
Internal Communications and Corporate Culture
- Foster a cohesive corporate culture by ensuring activities across departments are shared via newsletters, bulletin boards, intranet, and other communication channels.
- Develop communication guidelines for internal memos, letters, and other formal documents.
- Maintain records of meetings and track follow-ups on key action items.
- Regularly circulate news updates and insights on educational events to staff.
- Submit detailed monthly progress reports to the leadership.
Marketing and Social Media
- Develop and implement online marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and WhatsApp to highlight institutional accomplishments.
- Create and curate engaging content, including text, images, and videos, to enhance audience engagement.
- Monitor social media metrics, web traffic, and SEO to optimize content strategies.
- Train staff on effective social media usage and coordinate online conversations with audiences.
- Suggest innovative approaches like promotions and competitions to attract new audiences.
Administrative and Operational Support
- Oversee administrative functions related to communications, including vendor identification, logistics, and event organization.
- Facilitate the development of school-specific collateral such as prospectuses, newsletters, and presentations.
- Support editorial committees in collecting and editing content for publications like newsletters and magazines.
- Ensure smooth execution of communications projects, adhering to timelines and quality standards.
Qualifications and Skills:
- The ideal candidate must hold a Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. Master’s degree will be considered an advantage.
- Candidates with 7-10 years of experience in communications, branding, or public relations, with leadership roles preferred.
工作详细内容
Aga Khan Education Service, Pakistan
Aga Khan Education Service, Pakistan (AKES,P) is a network of educational institutions that combines the operation of 159 schools and 5 hostels with the management of programmes to enhance the quality of teachers, academic resources and learning environments in Pakistan through community partnerships and long-term interventions. It is one of the largest third-sector networks of educational institutions in Pakistan and part of an international network of over 200 schools spread in 8 countries of the world under the Aga Khan Development Network (AKDN). Reaching out to the remotest areas of the country, AKES,P has been providing quality education in the region for the past 110 years. It is a direct provider of education for nearly 36,000 students from pre-primary to higher secondary levels and facilitates access to higher education through the provision of scholarships, hostels and other educational support services.With more than 2,000 employees, of whom over 1,500 areteachers, AKES,P is also supported by over 2,000 volunteers. In Gilgit-Baltistan and Chitral, the first AKES,P schools were setup in the 1940s; since then they have contributed significantly toincreasing the literacy rates and social development in theremote, mountainous, harsh and ecologically fragile regions ofNorthern Pakistan. AKES,P currently operates 151 schools inGilgit-Baltistan and Chitral, providing education to over 27,000students, of which 54% are girls. Through these efforts, AKES,Pis continuing to play a critical role in women’s development inthe region. In the Southern Region, AKES,P operates four schools in Karachi,three in Hyderabad and rural Sindh and one in Hafizabad,Punjab, with over 8,900 students. All AKES,P schools follow theNational Curriculum but place special emphasis on the teachingof English, Mathematics, Science and the increasing use ofInformation and Communication Technologies (ICT).
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