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Search Engine Optimization Specialist

This is a full-time on-site role for an SEO Outreach Specialist located in Karāchi. The SEO Outreach Specialist will be responsible for developing effective outreach strategies designed to improve website traffic and rankings, performing keyword research, creating outreach plans, building relationships with potential partners, and working closely with the content team. The SEO Outreach Specialist will also be responsible for developing customized link-building campaigns to increase website authority and collaborating closely with other marketing teams to achieve business goals.

Requirements:

1 year of experience in SEO outreach
Working knowledge of Google Analytics and Search Console
Ability to use famous SEO tools
Experience with link-building and outreach strategies
Strong communication and writing skills for organic link-building
Excellent time management and organizational skills
Ability to analyze and adapt to SEO trends
Experience with competitive analysis and keyword research
Knowledge of HTML, WordPress, and basic web design principles
Familiarity with SEO regulations and guidelines
English is mandatory
Must be familiar with On-Page SEO

Responsibilities:

Develop a comprehensive outreach strategy to obtain backlinks from high-ranking, authoritative websites in our niche
Identify backlink opportunities with top referral sources
Work with the content team to create engaging and link-worthy content
Utilize different methods, such as email, PR, influencer, and social media outreach, to conduct high-quality link-building
Track and analyze outreach performance and optimize campaigns to improve results.
Conduct thorough research on the SEO campaigns of competitors to identify ways to improve our SEO strategy
Assist with other SEO-related tasks, when necessary