Marketing Manager

Amigo Software is seeking an experienced Marketing Manager to lead our marketing strategy and execution efforts. The ideal candidate possesses a decade of experience in the marketing field, particularly in selling software solutions and creating content that drives brand awareness. As a vital member of our team, the Marketing Manager will oversee a dedicated team of five professionals, guiding them in the development and implementation of innovative marketing initiatives. The role requires a strategic thinker with a strong background in digital marketing, business communication, and brand management. This position not only focuses on enhancing our digital footprint but also aims to align marketing goals with the companys overarching business objectives, ensuring cohesive messaging across all platforms. If you have a passion for leading teams to achieve extraordinary results and an in-depth understanding of current market trends, we encourage you to apply and help shape the future of Amigo Software.
Responsibilities

Develop and implement comprehensive marketing strategies that drive growth and establish brand awareness in the global software market.
Lead a team of five marketing professionals, providing mentorship and guidance to foster their professional development and optimize performance.
Conduct thorough market research and analysis to identify trends, customer needs, and competitive dynamics that inform marketing decisions.
Oversee digital marketing efforts, including search engine optimization (SEO), email marketing campaigns, and social media strategies, to maximize engagement and reach.
Manage the marketing budget effectively, ensuring that resources are allocated efficiently to achieve targeted outcomes while optimizing return on investment (ROI).
Collaborate with the sales team to align marketing initiatives with sales goals, creating supportive materials that drive successful outreach and conversions.
Analyze campaign performance metrics and utilize data-driven insights to refine strategies, enhance targeting, and improve engagement rates.
Develop compelling content across various platforms, including blog posts, marketing collateral, and social media updates, to promote brand initiatives and drive engagement.
Implement A/B testing to continuously assess the effectiveness of marketing tactics and campaigns, informing future campaigns based on quantitative data.
Utilize digital marketing automation tools to streamline processes and enhance the scalability of marketing efforts, ensuring timely campaign execution.
Enhance brand visibility and reputation through strategic partnerships, events, and public relations efforts that reinforce Amigo Software's market presence and positive image.