Digital Marketing Specialist

Averou Immigration Services is seeking a skilled Digital Marketing Specialist to spearhead our online marketing efforts. With at least 5 years of experience in digital marketing, particularly in the service industry like immigration, the ideal candidate is adept at developing and executing marketing strategies that enhance lead generation and brand visibility. This individual will manage the entire digital marketing process, including creating and analyzing Facebook ads, overseeing social media platforms, and implementing email marketing campaigns. They will take full ownership of marketing strategies, ensuring alignment with business objectives while staying updated on industry trends and best practices.

Responsibilities

Plan, execute, and continuously optimize paid advertising campaigns across Facebook and Instagram to generate high-quality leads.
Analyze advertising performance metrics such as CPC, CTR, and ROI, providing detailed reports with actionable insights for future optimizations.
Conduct A/B testing for digital campaigns to assess and enhance lead quality and conversion rates.
Optimally design and modify landing pages and ad creatives to improve user experience and performance.
Oversee the marketing budget effectively, making necessary adjustments to maximize return on investment.
Create, schedule, and manage engaging content across multiple social media channels, including Facebook, Instagram, and LinkedIn.
Develop and maintain a comprehensive content calendar to ensure consistency in branding, messaging, and audience engagement.
Actively engage with followers across social media platforms, responding to comments and messages to foster community and relationships.
Monitor social media trends and adjust strategies accordingly to maintain relevance and effectiveness.
Utilize various analytics tools, such as Google Analytics and Meta Ads Manager, to track and analyze data related to ad performance and user engagement.
Provide weekly and monthly performance reports that include insights and strategic recommendations for improving digital marketing initiatives.
Take complete ownership of digital marketing campaigns, ensuring they align with the companys overall business goals and objectives.
Stay informed on the latest digital marketing trends, algorithm changes, and newly available advertising features to leverage opportunities for growth.
Conduct competitive research and analysis to identify best practices and areas for improvement in marketing strategies.
Collaborate with cross-functional teams to align marketing efforts with organizational goals and enhance the overall customer journey.