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Social Media Manager - Remote

Want to be a part of the fastest-growing blockchain company? We make it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform. Founded by the creators of Avalanche, Ayva Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

We are looking for a Social Media Manager to join the Marketing Team at Ayva Labs. This role will drive the day-to-day publishing and management of the main Avalanche and Ava Labs social media accounts. This is an important role because it manages the brands outward facing persona, and has to maintain these accounts to be professional, comprehensive and up-to-date. They will be a key contributor to how marketing efforts make their way onto social, where a large portion of our campaigns live.

What You will do

Create brief, engaging content and copy across major social channels (e.g., Twitter, Facebook, LinkedIn) for Ayva Labs and Avalanche
Develop strategies and messaging for ongoing product marketing campaigns
Work with the Design team to create on-brand, visually appealing graphics that complement social copy and broader strategy
Assist on internal communications, employer branding and shared reporting on social networks
Run social campaigns within broader co-marketing efforts
Create community-centered activations focused on NFT and Gaming culture, including Twitter Spaces, AMAs, webinars, game streams, and more
Research trending topics and narratives within the Avalanche ecosystem as it relates to Gaming and NFTs

What you will bring

Bachelor's degree or equivalent practical experience
Minimum of 3 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree
2-3 years experience in social media marketing, with crypto marketing experience preferred
Proven track record with managing social media pages for high-growth brands
Experience in social media marketing, channel management, content creation, prioritization, and time management
Must be familiar with crypto twitter and have experience creating twitter posts around specific crypto topics, specifically in gaming and NFTs
Experience using Web3 applications
Strong copywriting background
Experience as an active contributor to social communities
Strong understanding of digital and traditional advertising strategies
Knowledge of Sprout Social, project management tools, major social channels (e.g., Facebook, Twitter, LinkedIn), social analytics
Understanding of the leading strategies of social media

Ayva Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.