Digital Marketing Specialist

You’ll be at the forefront of driving sales and brand visibility. Your role will focus on generating high-quality leads, optimizing advertisements across various platforms, and crafting compelling content that resonates with our audience. A strong knowledge of design tools like Illustrator will be essential in bringing creative ideas to life across our marketing campaigns.

Key Responsibilities:

Develop and execute digital marketing strategies to generate leads and increase sales.
Optimize paid advertisements on platforms such as Facebook, Instagram, Google Ads, and LinkedIn to maximize ROI and engagement.
Create eye-catching, engaging, and on-brand content for social media posts, ads, and campaigns.
Use Adobe Illustrator to design graphics and visuals that align with marketing objectives and brand standards.
Collaborate with the sales team to nurture leads through the sales funnel.
Monitor and analyze campaign performance, adjusting strategies to improve results and meet KPIs.
Stay up to date with digital marketing trends, tools, and technologies to implement best practices.
Provide detailed performance reports to management and propose new strategies based on findings.

Requirements:

Proven experience as a Digital Marketing Manager or similar role with a focus on lead generation and sales optimization.
Strong proficiency in creating and optimizing ads on social media platforms (Facebook, Instagram, Google Ads, LinkedIn, etc.).
Experience with Adobe Illustrator or similar design tools to create visually appealing content.
Solid understanding of social media trends, SEO/SEM, and digital marketing best practices.
Ability to analyze data and adjust campaigns based on performance metrics.
Creative mindset with an eye for design and a keen sense of digital trends.
Excellent written and verbal communication skills.
Bachelor’s degree in Marketing, Communications, or a related field (preferred).

What We Offer: