Overview: We are seeking a highly skilled and experienced Digital Marketing Expert to join our team. The ideal candidate will have a strong background in digital marketing with expertise in Google Marketing, Meta Campaign, website optimization, and paid SEO. They will be responsible for developing and implementing digital marketing strategies to drive online traffic to our platforms and increase brand awareness and engagement.
Key Responsibilities:
- Develop and execute digital marketing campaigns across various platforms including Google, Meta, and others.
- Conduct keyword research and optimize website content for search engines.
- Manage paid advertising campaigns on Google Ads and Meta Ads to increase website traffic and conversions.
- Analyze campaign performance metrics and provide insights and recommendations for improvement.
- Stay up-to-date with the latest trends and best practices in digital marketing and SEO.
- Collaborate with cross-functional teams including design, content, and development to ensure alignment of digital marketing efforts with overall business objectives.
- Monitor and report on website analytics using tools such as Google Analytics to track performance and identify areas for optimization.
- Stay informed about changes in search engine algorithms and adjust strategies accordingly to maintain and improve search rankings.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing with a focus on Google Marketing, Meta Campaign, website optimization, and paid SEO.
- Strong understanding of search engine algorithms and SEO best practices.
- Experience managing Google Ads and Meta Ads campaigns with a track record of driving results.
- Proficiency in Google Analytics or similar web analytics tools.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms are a plus.
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