Category Brand Manager Heating Products

British American Tobacco

发布 d 天前 3 查看 Report Job

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Czech Republic has an exciting opportunity for a Category Brand Manager Heating Products in Prague!

You'll lead the development of consumer-centric strategies, brand equity building, and go-to-market execution while collaborating with cross-functional teams across the business.

Your key responsibilities will include:

Manage the cycle projects to translate the Category strategy on the Market. Drive the project implementation in coordination & collaboration with BAT internal stakeholders and external agencies.
Monitor and drive performance and initiate measures in case of deviations from the project plan and following changed parameters.
Contribute to the commercial planning process and proactive involvement in pricing, forecasting, deployment plans and distribution
Identify and understand market trends in close collaboration with SP&I. Analyze market data and monitor consumer behaviors to build market relevant insights. Identify opportunities for the brand on the respective market and interfere with the appropriate marketing action.
Contribute to portfolio management, identify portfolio gaps based on market trends, analyze portfolio performance and recommend optimizations where needed
Plan and monitor the brand budgets to include counter measures to be taken in case of deviations. Coordinate and implement counter measures for optimum usage of resources.
Support the superior in the guidance and evaluation of agencies. Brief and coordinate agencies in the implementation of assigned brand projects to promote the brand.
Represent the brand as a brand ambassador on internal panels. Represent the brand concerns within BAT and proactively share best practice within the area of Brand Marketing.
Coach executives and trainees and conduct know-how transfer for new staff members of the Brand/Category Marketing team.

What are we looking for?

University degree in Business Administration with a focus on Marketing
Profound professional experience in Brand & Consumer Experience or Trade marketing
Great flexibility: Working on short-notice timing inherent to the dynamic market environment
Increased number of coordination and agreement finding inherent to the role of Lead Market
Basic knowledge / experience with team leadership
Experience in project management
A feel for brands / consumers
Outstanding analytical, conceptual, and strategic skills
High degree of resilience
Fluent in English
Refined communication skills
Drive & Ownership

Key Success Factors:

Delivery of new product development projects.
Delivery of campaigns for the end market.
Significant contribution to commercial performance.
Regular and effective performance tracking of new launches.
Budget and SOW tracking making sure to stay in the limits.
Effective cooperation with all internal and external stakeholders.
Regular and clear information streaming within category, activation team and across other departments.

What we offer you?

Annual bonuses, meal contribution, Benefit Plus program, Multisport card, sick days, 25 vacation days.
Wellbeing program.
Possibility of working remotely.
Professional growth.
Interesting projects.
Company events throughout the entire year (sports tournaments, challenges, teambuilding, etc.).
Cooperation through external agency, with the same terms and conditions to BAT employees.

WHY JOIN BAT?

We re one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.