Junior Marketing Manager

We are a dynamic and fast-growing company seeking a motivated Junior Marketing Manager with 1-2 years of experience and a strong focus on Meta Ads (Facebook/Instagram). This role offers an exciting opportunity to work in a collaborative environment, drive marketing campaigns, and enhance your skills in digital marketing with a focus on Meta advertising platforms.

Job Responsibilities:

Manage, optimize, and analyze Meta (Facebook & Instagram) ad campaigns to drive traffic, conversions, and brand awareness.
Develop and implement paid social media advertising strategies to achieve company marketing goals.
Conduct audience targeting and segmentation to maximize the impact of campaigns.
Monitor and track campaign performance, using analytics tools to optimize and report on results.
Create, test, and refine ad creatives, copy, and landing pages to improve engagement and conversion rates.
Collaborate with the content and design teams to develop engaging ad creatives.
Stay up-to-date with the latest trends, updates, and best practices on the Meta advertising platform.
Perform A/B testing and other optimization techniques to improve campaign performance.
Provide regular performance reports and insights to senior management.

Qualifications:

1-2 years of hands-on experience in Meta (Facebook & Instagram) advertising.
Proven ability to create and manage successful Meta Ads campaigns.
Strong understanding of the Meta Ads Manager platform and its tools.
Basic knowledge of Facebook Pixel, Custom Audiences, and Lookalike Audiences.
Experience in running both brand awareness and conversion-focused campaigns.
Familiarity with marketing analytics tools (e.g., Facebook Insights, Google Analytics).
Ability to analyze data, track KPIs, and make data-driven decisions.
Strong communication and organizational skills, with the ability to work in a fast-paced environment.

Preferred Skills:

Experience with other paid advertising platforms (e.g., Google Ads) is a plus.
Basic knowledge of SEO and content marketing strategies.
Familiarity with tools like Canva or Adobe Creative Suite for ad creatives.
Experience in retargeting campaigns and conversion optimization.

Why Join Us?

Competitive salary of 40,000 - 50,000 PKR per month.
Hands-on experience in Meta Ads with opportunities for career growth.
A collaborative and creative work environment.
Opportunity to work with a team of passionate marketers and contribute to impactful campaigns.
Exposure to a wide range of digital marketing strategies and tools.