Social Media Marketing Manager

You will lead the development and execution of the social media strategy to build brand awareness, engage the audience, and drive sales. This role involves creating compelling content, managing campaigns, and analyzing performance metrics to optimize the brand's presence across various digital platforms.

Key Responsibilities

Social Media Strategy Development
- Develop and implement a comprehensive social media strategy aligned with the brand's goals.
- Identify target audiences and tailor content to their preferences and behaviors.
Content Creation and Management
- Create, curate, and schedule engaging posts, including images, videos, and written content, to showcase products, highlight the factory's story, and connect with consumers.
- Manage the content calendar to ensure consistent and timely posting.
- Collaborate with the production team to highlight new products, seasonal offerings, or promotions.
Community Engagement
- Monitor and respond to comments, messages, and reviews promptly to build strong relationships with the online community.
- Foster a positive brand image by engaging with customers and addressing concerns proactively.
Campaign Development
- Plan and execute social media campaigns to promote new products, seasonal promotions, or special events.
- Work closely with the sales and marketing teams to align campaigns with overall business objectives.
Analytics and Reporting
- Track and analyze the performance of social media campaigns using analytics tools.
- Provide regular reports on key performance indicators (KPIs), including engagement, reach, and conversion rates.
- Use insights to refine strategies and improve future campaigns