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Mandatory Skills
Adobe Campaign Classic Expertise:
Deep knowledge of Adobe Campaign Classic architecture, database structures, and campaign execution.
Experience with configuring, scripting, and troubleshooting in Adobe Campaign Classic (JavaScript, XML, SQL).
Expertise in campaign management, segmentation, personalization, and automation.
Integration experience with CRM, CDP, and other MarTech platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud).
Understanding of delivery best practices, including email marketing strategies, SMS, and push notifications.
Technical & Analytical Skills:
Data modeling, segmentation, and ETL processes for marketing automation.
Strong SQL skills for querying, data extraction, and troubleshooting.
Proficiency in APIs, web services, and system integrations (REST, SOAP).
Performance optimization techniques to enhance efficiency in campaign execution.
Familiarity with cloud-based deployment (AWS, Azure, Google Cloud).
Tools & Software:
Marketing Automation & MarTech: Adobe Campaign Classic (must have); Nice to have: Microsoft Dynamics 365 Outbound or Real-Time Marketing, Salesforce Marketing Cloud, Marketo, Oracle Eloqua, or similar.
Data & Integration: SQL, JSON, XML, REST/SOAP APIs, ETL tools.
Collaboration & Documentation: Knowledge of at least one of the following – Azure, Microsoft Teams, Jira, Confluence, Slack.
Testing & QA Tools: Adobe Campaign testing frameworks; Nice to have: Postman, Selenium, etc.
Project & Process Management: Agile methodologies (Scrum, Kanban) for project execution.
Risk assessment and mitigation strategies to address technical challenges.
Stakeholder management and alignment with business goals.
Technical documentation and knowledge sharing for team enablement.
Industry-Specific Knowledge:
Marketing automation and customer engagement best practices.
Data privacy and compliance regulations (CPR, GDPR, ISO security standards).
Customer Data Platforms (CDPs) and CRM integration strategies.
Awareness of trends in AI-driven marketing, personalization, and automation.
Dautom Information Technology
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