Digital Marketing Manager

Advora Media, located in Grand Square Mall, Gulberg III, Lahore, is looking for a talented Digital Marketing Manager to lead and optimize paid advertising campaigns and content strategies for both its internal brands and client projects. This full-time, on-site position involves managing Meta Ads and Google Ads while working closely with design and SEO teams to enhance campaign performance. The role operates from Monday to Saturday, 10:00 AM to 7:00 PM, with a one-hour break. The monthly salary ranges from PKR 90,000 to 120,000, and the expected start date is July 7, 2025.

Key Responsibilities
Plan and manage Meta Ads campaigns targeting Arabic and English-speaking audiences on Facebook and Instagram. Launch, monitor, and optimize Google Ads campaigns aimed at increasing sales, traffic, and conversions. Collaborate with the creative team to produce engaging visual assets and compelling ad copy. Set up advertising funnels, define conversion goals, and implement pixel tracking to ensure accurate measurement of campaign performance. Oversee campaign performance reports and make data-driven adjustments to improve results. Work closely with SEO and marketplace teams to align campaign objectives and maximize overall effectiveness. Develop monthly content and advertising calendars, providing regular progress reports directly to company leadership.

Required Qualifications
A minimum of three years of hands-on experience in digital marketing, with a strong emphasis on paid advertising. Proven expertise in managing campaigns on Meta Ads and Google Ads platforms. A solid understanding of advertising funnels, retargeting strategies, and performance metrics analysis. Excellent reporting skills, combined with strong time management and leadership abilities. Fluency in English, both spoken and written, is essential for effective communication and reporting.

Preferred Qualifications
Experience working with Arabic or UAE markets is considered an advantage, enhancing the ability to tailor campaigns for diverse audiences.

This position is based in Lahore and requires candidates to be physically present in the office. The ideal candidate will thrive in a dynamic team environment and demonstrate leadership in driving successful digital marketing initiatives.