Content Analyst

As a Content Analyst at Dukan, you play a crucial role in evaluating and improving our digital content strategy. With a strong foundation in data analysis, content evaluation, and research, you will ensure that our content aligns with the highest industry standards and effectively engages our audience. You help guide decision-making processes through quantitative and qualitative insights. Attention to detail is essential as you analyze content performance, identify trends, and provide actionable recommendations to enhance content effectiveness and reach. Your role requires you to utilize analytical tools and techniques, including programming fundamentals in Python, to process data and create detailed reports that inform strategic initiatives. You must possess excellent writing skills to articulate your findings and strategies clearly. Although you will not manage a team, you will collaborate closely with content creators and other stakeholders to drive the success of our content strategy and maintain Dukans commitment to quality and effectiveness in all content produced.
Responsibilities

Evaluate and analyze existing content to determine its effectiveness and alignment with user needs and business objectives.
Conduct in-depth research on industry trends to inform content strategies and best practices.
Utilize analytics tools to monitor content performance metrics and generate reports that highlight findings and trends.
Collaborate with content creators to develop and refine content strategies that enhance engagement and user experience.
Provide actionable insights and recommendations based on data analysis to improve content quality and reach.
Maintain a consistent focus on content quality, ensuring adherence to established guidelines and standards.
Apply strong analytical thinking to interpret complex data sets and translate findings into clear and concise written reports.
Stay abreast of advancements in analytics methods and content evaluation techniques to continuously improve analysis practices.
Support the development of new content initiatives through thorough competitive analysis and market research.
Contribute to cross-functional teams by sharing insights and promoting a data-driven culture across the organization.