Executive Officer - Digital Product Specialist

The Executive Officer - Digital Product Specialist plays a pivotal role in shaping and enhancing digital product initiatives at EFU Life Assurance Ltd., specifically focusing on health and wellness. This role involves designing and implementing strategies that align with the companys long-term WIN vision. The Digital Product Specialist is responsible for expanding the user journey, ensuring an intuitive and value-driven digital wellness experience. By coordinating efforts across multiple business segments and platforms, this professional delivers impactful solutions that resonate with diverse customer needs. This position requires a proactive mindset to leverage data and insights from user behavior and market research to refine product offerings continuously, making the digital experience seamless and engaging for all users. In this role, the Executive Officer will engage with a variety of stakeholders, including internal departments such as marketing, IT, and customer experience, as well as external partners like wellness tech providers. The emphasis on collaboration ensures that all product roadmaps can be executed effectively and aligned with both customer expectations and business objectives. With a solid foundation in product management and user experience design, the ideal candidate will possess a strong understanding of wellness technologies and demonstrate capability in driving user engagement through compelling digital strategies. The Executive Officer will track key performance indicators (KPIs) and work to enhance platform engagement continuously, which, in turn, will lead to improved adoption rates and foster a lasting impact on customers' wellness journeys.
Responsibilities

Design and implement digital product initiatives focused on health and wellness, ensuring alignment with EFU Lifes long-term WIN vision.
Expand the user journey by coordinating across various segments and platforms to create intuitive and high-value digital wellness experiences.
Collaborate with internal teams such as marketing, IT, and customer experience and coordinate with external partners, including third-party wellness technology providers.
Leverage customer behavior data and insights related to app usage and health engagement to inform product development and enhance features effectively.
Support the planning of app features, ensuring go-to-market readiness, and create tailored communication strategies for diverse customer segments.
Track and analyze key performance indicators (KPIs) and platform engagement metrics, iterating on strategies to boost product adoption and achieve long-term impact.
Cultivate strong stakeholder relationships to ensure seamless execution of product roadmaps and to balance the diverse priorities of various insurance segments.
Stay abreast of industry trends in health tech, wellbeing platforms, and insurance-led wellness programs, integrating relevant practices into product offerings.
Utilize solid knowledge of UX/UI principles to design engaging digital journeys and facilitate effective customer lifecycle design.
Maintain effective communication channels to share insights, updates, and strategies with stakeholders and team members.