Social Media / Ads Expert

We are seeking a Social Media Ads Expert to manage, optimize, and scale paid advertising campaigns across platforms such as Facebook, Instagram, TikTok. The ideal candidate will have proven experience in strategizing and executing high-converting ad campaigns, driving ROI, and staying up-to-date with platform changes and trends.

Key Responsibilities:

Plan and execute paid social media ad campaigns to meet marketing goals (sales, traffic, engagement).
Set up and manage Facebook Ads Manager, TikTok Ads Manager, and other ad platforms.
Conduct A/B testing on ad creatives, copy, and audience targeting.
Analyze ad performance and prepare weekly/monthly reports with recommendations for improvements.
Create and manage custom and lookalike audiences using pixel data, CRM integration, and advanced targeting.
Collaborate with designers and content teams to develop engaging and conversion-optimized ad creatives.
Keep updated with platform algorithm changes and implement best practices accordingly.
Monitor ad spend and budget allocation to ensure efficiency and profitability.

Requirements:

Running paid campaigns, Brand Base on Facebook, Instagram, and at least one of the following: TikTok, YouTube.
Expert in Performance Marketing ( Meta And TikTok)
Strong knowledge of campaign objectives, bidding strategies, and ad funnel structure.
Ability To Create budget plan And Utilize Accordingly And fulfill targets.
Proficient in using tools like Facebook Ads Manager, Google Analytics, TikTok Ads, etc.
Ability to generate detailed ad performance reports and interpret data to make decisions.
Knowledge of AI ads Tool will be a plus point and hands-on Experience With Those Tools.
Basic understanding of conversion tracking (Facebook Pixel, UTM tracking, etc.).
Strong communication skills and ability to work independently.

Preferred:

Experience in e-commerce, Sales Generation, or Product-based business advertising.
Familiarity with creative tools like Canva or video editors.
Google Ads or Meta Blueprint certifications (plus point).

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 2+ years of proven Experience in managing social media ad campaigns.
Experience in the relevant industry.
Certification in social media marketing or digital advertising.
Flexible working hours and a supportive work culture.
Professional growth and learning opportunities.