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Google Ads Specialist

As a Google Ads Specialist, you will be responsible for planning, implementing, and optimizing our Google Ads campaigns to drive online visibility, traffic, and conversions. You will work closely with the marketing team to develop strategies that align with our business objectives and target audience. The ideal candidate is a data-driven and creative individual with a proven ability to manage successful Google Ads campaigns.

Key Responsibilities:

Campaign Strategy and Planning:

Develop comprehensive Google Ads strategies aligned with business goals.
Conduct keyword research and competitor analysis to identify opportunities.

Campaign Implementation:

Set up and configure Google Ads campaigns, ad groups, and keywords.
Write compelling ad copy and create engaging ad creatives.
Implement tracking mechanisms to measure campaign performance.

Campaign Optimization:

Monitor and analyze campaign performance, adjusting strategies as needed.
Conduct A/B testing to improve ad performance and conversion rates.
Optimize ad spend and budgets to maximize ROI.

Data Analysis and Reporting:

Generate regular reports on key performance metrics.
Provide insights and recommendations based on data analysis.
Collaborate with the team to continuously improve campaign performance.

Stay Updated on Industry Trends:

Keep abreast of industry trends and best practices in digital marketing.
Implement new features and technologies to enhance campaign effectiveness.

Qualifications:

Bachelor's degree in Marketing, Advertising, or a related field.
Proven experience as a Google Ads Specialist or in a similar role.
In-depth knowledge of Google Ads platforms and best practices.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication and collaboration skills.
Google Ads certification is a plus.