Digital Marketing Manager

We are seeking a strategic and data-driven Digital Marketing Manager to lead our Client's marketing efforts and drive brand growth in the signage and fabrication industry. The ideal candidate will develop and execute multi-channel digital marketing campaigns that generate leads, enhance brand awareness, and support sales initiatives. This role requires a strong blend of creativity, analytical skills, and experience in B2B marketing, preferably within manufacturing, construction, or related fields.

KEY RESPONSIBILITIES:

Strategy & Campaign Management:

Develop and implement a comprehensive digital marketing strategy across SEO, paid media (Google Ads, LinkedIn, Meta), email, and content marketing.
Collaborate with the Business Development team to align marketing campaigns with sales goals and lead generation.
Manage and optimize paid advertising campaigns (PPC, display, retargeting) to maximize ROI.

Social Media & Brand Marketing:

Lead our social media strategy across LinkedIn, Instagram, and industry platforms.
Create scroll-stopping content showcasing our fabrication capabilities, projects, and expertise
Develop influencer/advocate programs with installers and satisfied clients
Manage community engagement and social customer service protocols

Performance Tracking & Optimization:

Monitor and report on KPIs (traffic, conversions, engagement, lead quality) using
Google Analytics, CRM tools, and marketing automation platforms.
Conduct A/B testing and data analysis to refine campaigns and improve performance.
Stay updated on industry trends, competitor strategies, and digital marketing best practices.

Technology & Tools:

Manage the company website (WordPress or similar CMS) and ensure it aligns with UX and conversion best practices.
Leverage marketing automation tools (HubSpot, Mailchimp) to streamline lead nurturing and email campaigns.
Familiarity with LinkedIn Sales Navigator, ZoomInfo, or CRM platforms (e.g., Salesforce) is a plus.

REQUIREMENTS:

Bachelor's degree in Marketing, Business, Communications, or related field.
4+ years of digital marketing experience, preferably in B2B, manufacturing, or construction-related industries.
Proven success in managing paid ads (Google Ads, LinkedIn Ads), email marketing, and content strategy.
Strong analytical skills with experience in Google Analytics, Google Tag Manager, and CRM reporting.
Excellent project management skills with the ability to manage multiple campaigns and stakeholders.
Creative thinker with strong written and verbal communication skills.

PREFERRED QUALIFICATIONS:

Experience in signage, fabrication, or industrial marketing.
Knowledge of marketing automation platforms (HubSpot, Marketo).
Familiarity with design tools (Canva, Adobe Creative Suite) or collaboration with creative teams.

OTHER DETAILS:

Job Timings: The night shift follows the US EST time zone.
Office Location: Shahrah-e-Faisal, Karachi

技能

Mailchimp ZoomInfo Salesforce CRM Platforms Email Marketing Meta Ads Marketo HubSpot Digital Marketing Strategy Familiarity With Designing Tools Brand Awareness Digital Media Knowledge Brand Management

工作详细内容

全部职位:

1 发布

工作时间:

晚班

工作类型:

全职/长期工

工作地址:

Banglore Town, 卡拉奇, 巴基斯坦

性别:

没有偏好

最低学历:

学士

学位头衔:

BBA (Marketing), Diploma / Certificate in Digital Marketing

职位等级:

资深专业人员

电话预约已成功，我们的专家会在短时间内与你联系:

4年

在之前申请:

Jun 24, 2025

发布日期:

May 23, 2025

Horizon Technologies

· 101-200 员工 - 卡拉奇

关注

Horizon Technologies is an established IT services company having years of experience providing high-quality and cost-effective web development, IT Support and Surveillance solutions. Our expertise lie in Custom Web, mobile & Software Development, Surveillance (CCTV), Time Attendance and Access Control, IT consultancy & infrastructure, BPO & contact center work along with recruitment & IT Maintenance services. We are an one stop IT & office automation service provider where all your IT & business augmentation requirements are met under one umbrella of Horizon Technologies.