Graphic Designer

HR WAYS (PRIVATE) LIMITED

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Job Role Main (Duties on which the candidate will spend more than 70% of his time)

Lead End-to-End Content CreationTake full ownership of the creative process from ideation, briefing, production, review, and handoff for publishing
Ensure each piece of content aligns with platform trends, audience interest, and company goals
Creative Direction & Template DevelopmentBuild and optimize reusable content templates (stories, viral formats, thumbnails, headlines).
Maintain brand consistency across all creative output
Team Briefing & Workflow ManagementPrepare clear, actionable briefs for writers and designersEnsure all creative assets are delivered on time and match the intended purpose
Content Review & Final Approval Review all creative outputsvisuals, text, and overall production before final approval. Ensure the content meets quality standards, brand tone, and is ready for distribution.
Coordinate with Publishers closely with the publishing team to ensure the correct execution of approved contentSpot check live posts to confirm formatting, layout, and creative fidelity
Utilize AI & Creative ToolsUse tools like ChatGPT, Canva, and viral content generators to speed up workflows and enhance creative quality

Job Role Secondary (Duties on which candidates will spend less than 30% time)

Creative Performance Monitoring

Trend Spotting & Content Innovation

Team Collaboration & Creative Calendar

Maintain alignment with the SME and project manager to meet daily and weekly content targets
Track the creative pipeline and ensure smooth flow between all roles involved

Experience: 3 Years