Performance Marketing Executive

HR WAYS (PRIVATE) LIMITED

拉合尔，巴基斯坦

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发布 May 21, 2025 92 查看 Report Job

This team member must have a solid understanding of the entire Digital Marketing ecosystem and the relationships that all channels have with one another.

More Specifically, you must have in-depth experience optimizing the Google Ads Platform.
You can optimize the account for the industry’s best cost per conversion while taking care of tracking.

Requirements:

Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, etc.
2+ years of experience as Paid Search/Paid Social specialist or a similar role.
2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy.
Courses in Web Analytics, i.e., GA4, GTM, etc.
Experience with A/B testing and other testing metrics.
Ability to analyze data and provide evidence-based recommendations.
Critical thinker with excellent problem-solving skills.
Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights.
Ability to prepare and present campaign reports to clients.
Stay up to date with the latest digital marketing trends and best practices.
Team player and able to grow into a leadership role.
Excellent time-management skills.
Excellent interpersonal and communication skills.
Having Google Ads certifications will be a plus.

Non-Negotiable Requirement:

You must be capable of developing and executing an optimization strategy that will measurably improve business metrics.
You have to be able to learn about your client's business goals & create a plan that will help them reach those goals. Not fluffy, vanity metrics. Real Marketing ROI...

Responsibilities:

As an Advertising executive, you will be working under the supervision of the Advertising Manager.
You are responsible for implementing and managing paid advertising strategies for clients assigned by the line manager.
Assist in managing paid advertising performance, aiming to improve ROAS and support business growth through data-driven approaches, contributing to measurable outcomes for clients and internal teams.
Research and prepare the Digital Marketing plan.
Set up new campaigns and track daily ad account management tasks across platforms i.e. Google Ads, Bing Ads, Meta Ads etc.
Implement advanced AI-based strategies to enhance targeting diversification, optimize performance, and maximize campaign efficiency across multiple platforms.
Set up and provide strategic recommendations for remarketing campaigns to re-engage audiences and maximize conversions across digital advertising platforms.
Collaborate with cross-functional teams to implement high-performing strategies for each client, ensuring seamless execution and optimal results.
Identify problems and deficiencies and implement solutions promptly.
Stay updated with new trends and find avenues to increase our clients' conversions, revenue, and sales.
Understand the client's industry and needs and set goals accordingly.
Provide strategic insights, campaign updates, and data-driven recommendations to the line manager to ensure alignment with business goals.
Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals.
Integrate third-party online call-tracking software for conversion analytics.
Set up events for the website's different sections to analyze user behavior.

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