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Google Ads Specialist

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Plan, execute, and optimize Google Ads campaigns across various platforms (Search, Display, Video, Shopping) to meet business objectives such as lead generation, customer acquisition, and revenue growth.
Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance and drive quality traffic.
Monitor campaign budgets, pacing, and performance metrics regularly, making adjustments as needed to maximize ROI and achieve KPIs.
Implement A/B testing and other optimization strategies to continuously improve ad performance, including ad creative, targeting, and bidding strategies.
Analyze campaign data and provide insights and recommendations to the marketing team to inform overall strategy and decision-making.
Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns are leveraging the latest tools and techniques.
Collaborate cross-functionally with other teams such as design, content, and analytics to align advertising efforts with broader marketing initiatives.
Stay current with digital marketing trends and innovations, including changes to Google Ads algorithms and features, to ensure maximum effectiveness.