Job Summary
We are seeking a skilled SEO Backlink Specialist to develop and execute effective white-hat backlink strategies that enhance our website’s authority and search engine rankings. The ideal candidate will have hands-on experience with various link-building techniques, SEO tools, and a strong understanding of search engine algorithms. This role requires a detail-oriented professional who can collaborate with content teams and manage outreach efforts to build high-quality backlinks while maintaining the health of our backlink profile.
Key Responsibilities
- Develop and implement comprehensive white-hat backlink strategies tailored to improve domain authority and organic search performance.
- Build and manage backlinks through diverse methods including guest posting, niche edits, web 2.0 properties, local citations, profile creation, and targeted outreach campaigns.
- Utilize SEO tools such as Ahrefs, SEMrush, and Moz to identify, analyze, and capitalize on backlink opportunities.
- Monitor backlink profiles regularly to improve domain authority and reduce spam scores by identifying and disavowing toxic or harmful links.
- Conduct competitor backlink analysis to uncover gaps and new opportunities for link acquisition.
- Perform outreach and foster relationships with bloggers, influencers, and relevant websites to secure collaborative link-building opportunities.
- Conduct regular backlink audits to ensure link quality and maintain a healthy backlink profile.
- Perform keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest to identify strategic keywords based on search intent and competition.
- Optimize on-page SEO elements including meta titles, descriptions, headers, internal linking structures, and image attributes to align with keyword strategies.
- Collaborate closely with the content team to ensure SEO best practices are integrated into all content development efforts.
- Conduct regular SEO audits to identify and resolve technical issues such as crawl errors, duplicate content, site speed optimization, and mobile responsiveness.
- Implement schema markup and structured data where applicable to enhance search engine understanding and improve rich snippet opportunities.
Required Qualifications
- Proficient in SEO tools including Ahrefs, SEMrush, Moz, Google Search Console, and similar platforms.
- Solid understanding of SEO best practices and the latest Google algorithm updates.
- Strong analytical skills with keen attention to detail to assess backlink quality and SEO performance.
- Excellent written and verbal communication skills to effectively manage outreach and collaborate with internal teams.
- Ability to work independently as well as collaboratively within a team environment, managing multiple projects and deadlines efficiently.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with prior experience in digital marketing or content creation, familiarity with technical SEO aspects, and a proactive approach to continuous learning will be highly valued. This role offers the opportunity to work in a dynamic environment focused on growth and innovation in SEO practices.
If you are passionate about SEO and backlink strategies and want to contribute to a growing company’s online presence, we encourage you to apply.