Google Ads Specialist

Job Summary
We are seeking a skilled and results-driven Google Ads Specialist to plan, execute, and manage comprehensive advertising campaigns across multiple Google platforms including Search, Display, Shopping, and YouTube. The ideal candidate will have a strong analytical mindset, proven experience in campaign optimization, and the ability to deliver measurable ROI. This role requires a proactive individual who can work independently in a remote setting while staying up-to-date with the latest industry trends and platform updates.

Key Responsibilities
The successful candidate will be responsible for the end-to-end management of Google Ads campaigns. This includes conducting thorough keyword research to identify high-potential opportunities and crafting compelling ad copy that drives engagement. You will design and implement A/B tests to continuously improve ad performance and conversion rates.

Setting up and maintaining accurate tracking is critical. You will configure Google Analytics, Google Tag Manager, and phone tracking platforms such as CallRail or WhatConverts to ensure precise measurement of campaign results. Additionally, you will build and manage UTM parameters to track traffic sources and campaign effectiveness accurately.

Daily monitoring of campaign performance is essential. You will analyze key metrics and make data-driven adjustments to bids, budgets, and targeting parameters to maximize return on investment. Generating detailed performance reports with actionable insights and strategic recommendations will be a core part of your responsibilities.

Staying informed about Google Ads platform updates, policy changes, and emerging trends is vital to maintaining a competitive edge and ensuring compliance.

Required Qualifications
- Proven proficiency in managing and optimizing Google Ads campaigns across Search, Display, Shopping, and YouTube.
- Google Search Ads Certification is mandatory.
- Hands-on experience with Google Ads Editor, Google Analytics, Google Tag Manager, and phone tracking tools such as CallRail or WhatConverts.
- Strong understanding of campaign structure, bidding strategies, conversion tracking, and key performance metrics.
- Demonstrated success in scaling campaigns and managing substantial advertising budgets effectively.
- Excellent written and verbal communication skills in English, enabling clear reporting and collaboration.
- Ability to work independently, self-motivate, and thrive in a remote work environment.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional certifications or experience in related digital marketing tools and platforms will be considered favorably. The role offers the flexibility of remote work and the opportunity to contribute to impactful campaigns within a dynamic digital marketing environment.

If you are passionate about digital advertising and have a track record of delivering measurable results through Google Ads, we encourage you to apply and join our team.