Social Media Executive

Job Summary
We are seeking a dynamic and detail-oriented Social Media Specialist to join our team. The ideal candidate will be responsible for creating, scheduling, and managing engaging content across various social media platforms. Working closely with the design team, this role ensures consistent brand messaging and maximizes audience engagement through strategic content planning and performance analysis. The Social Media Specialist will also actively engage with the online community, monitor trends, and collaborate with cross-functional teams to support broader marketing initiatives.

Key Responsibilities
- Develop and schedule high-quality, engaging content including posts, stories, reels, and tweets in collaboration with the design team to maintain a fresh and appealing social media presence.
- Manage and maintain the company’s social media accounts, ensuring all content aligns with brand guidelines and maintains a consistent tone and voice.
- Plan, coordinate, and publish content according to a well-structured content calendar, ensuring timely delivery and relevance.
- Monitor and respond promptly to comments, messages, and reviews across social media platforms to foster positive community engagement and customer relationships.
- Track and analyze social media performance metrics such as engagement rates, reach, and click-throughs, using insights to refine and optimize content strategies.
- Collaborate on the development and execution of social media campaigns, promotions, and contests to drive brand awareness and audience interaction.
- Stay informed about the latest social media trends, platform updates, and best practices to keep the brand’s social presence innovative and competitive.
- Work closely with marketing, communications, and design teams to ensure social media efforts are integrated with overall company goals and campaigns.

Required Qualifications
- Proven proficiency in managing social media platforms and familiarity with content creation tools such as Canva and Adobe Creative Suite.
- Experience using analytics software, including Google Analytics, to monitor and interpret social media performance data.
- Strong understanding of social media algorithms, content marketing principles, and brand development strategies.
- Excellent communication skills, both written and verbal, with the ability to craft compelling and brand-consistent messages.
- Exceptional organizational and time management abilities to handle multiple projects and deadlines efficiently.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in cross-functional collaboration and a proactive approach to staying updated on digital marketing trends will be highly valued. This role offers the opportunity to work in a creative, fast-paced environment with a supportive team focused on innovation and growth.

If you are passionate about social media and eager to contribute to a vibrant brand presence, we encourage you to apply and bring your expertise to our marketing efforts.