Media Buyer / Performance Marketer Executive

Job Summary
We are seeking a skilled Paid Media Specialist to develop, execute, and optimize paid advertising campaigns across multiple digital platforms including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. The ideal candidate will be responsible for driving targeted traffic, maximizing campaign effectiveness, and ensuring alignment with overall business objectives. This role demands a strategic thinker with strong analytical capabilities and a deep understanding of audience targeting, budget management, and performance analysis.

Key Responsibilities
- Develop, implement, and manage paid media campaigns across key platforms such as Google Ads, Facebook, Instagram, TikTok, and LinkedIn, ensuring campaigns meet defined objectives.
- Conduct thorough audience research to identify and target specific segments that will maximize campaign impact and engagement.
- Plan and negotiate ad placements with platforms and publishers to secure cost-effective, high-performing advertising opportunities.
- Monitor media budgets continuously to ensure spending remains aligned with campaign goals and financial constraints.
- Track, analyze, and report on critical campaign performance metrics including click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
- Utilize A/B testing methodologies to refine ad creatives, targeting parameters, and overall campaign strategies for optimal results.
- Stay informed on both local and international market trends, consumer behaviors, and competitor activities to adapt campaigns accordingly.
- Adjust campaigns based on cultural nuances and seasonal demand fluctuations to maintain relevance and effectiveness.
- Collaborate closely with content and creative teams to develop compelling ad creatives that resonate with target audiences.
- Coordinate with sales and business teams to ensure campaign objectives are aligned with broader business goals and sales targets.
- Continuously refine campaigns using data-driven insights to improve performance, increase ROI, and optimize budget allocation.
- Explore and implement emerging tools, trends, and advertising techniques to keep campaigns innovative and competitive.

Required Qualifications
- Proven expertise in managing paid media campaigns on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and LinkedIn.
- Strong analytical skills with proficiency in tools like Google Analytics, Excel, and various campaign management dashboards.
- Deep understanding of cultural and consumer behavior across diverse markets to tailor campaigns effectively.
- Excellent negotiation skills paired with strong verbal and written communication abilities.
- Demonstrated ability to manage budgets efficiently and deliver measurable results within tight deadlines.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in cross-functional collaboration and a proactive approach to adopting new advertising technologies will be highly valued. This role offers the opportunity to work in a dynamic environment where innovation and data-driven decision-making are prioritized, contributing directly to business growth and market presence.

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This position is ideal for a motivated professional who thrives in a fast-paced setting and is passionate about leveraging paid media to drive business success. If you possess a strategic mindset, analytical prowess, and a collaborative spirit, we encourage you to apply.