SR Marketer/Business Developer

Job Summary
We are seeking a dynamic Business Development and Marketing Specialist to drive growth by identifying new business opportunities and executing targeted marketing strategies. This role requires a proactive professional skilled in market research, lead generation, and digital marketing techniques, including SEO and email campaigns. The ideal candidate will collaborate closely with sales, marketing, and product teams to enhance market penetration, nurture client relationships, and optimize campaign performance to maximize ROI.

Key Responsibilities
- Identify and pursue new business opportunities through comprehensive market research, strategic networking, and effective lead generation methods. Build and maintain strong relationships with potential clients and business partners to expand the company’s reach.
- Develop and implement marketing plans that promote products and services using data-driven approaches. Leverage SEO, content marketing, and targeted email campaigns to increase brand visibility and market share.
- Execute strategies to generate high-quality leads by utilizing both online and offline tools, ensuring a consistent pipeline of prospects.
- Act as the subject matter expert on the company’s products and services, tailoring marketing efforts to resonate with diverse target audiences.
- Analyze marketing campaign data to assess effectiveness, identify trends, and optimize future initiatives. Use insights to refine business development strategies and improve return on investment.
- Apply SEO best practices to enhance organic traffic and online presence. Collaborate with the marketing team to optimize digital content for search engine rankings.
- Plan, launch, and optimize email marketing campaigns designed to nurture leads, retain customers, and support overall business development goals.
- Work in close coordination with sales, marketing, and product teams to ensure alignment on business objectives and seamless communication.
- Engage with clients to understand their needs thoroughly and provide customized solutions that drive satisfaction and loyalty.
- Stay informed about industry trends, emerging tools, and evolving marketing technologies. Demonstrate a commitment to continuous learning and adaptability.
- Exhibit excellent verbal and written communication skills to effectively present ideas and strategies to both internal teams and external stakeholders.
- Utilize proficiency in SEO tools, CRM platforms, email marketing software, and data analytics to support marketing and business development activities.
- Foster and maintain strong professional relationships with clients, partners, and colleagues, promoting a collaborative work environment.
- Maintain a proactive approach, quickly adapting to new trends, tools, and best practices in business development and marketing.

Required Qualifications
- Proven experience in business development and marketing, with a strong focus on lead generation and digital marketing strategies.
- Expertise in SEO, content marketing, and email campaign management.
- Proficiency in using SEO tools, CRM systems, email marketing platforms, and data analytics software.
- Strong analytical skills to interpret marketing data and optimize campaign performance.
- Excellent communication skills, both written and verbal, with the ability to engage diverse audiences and stakeholders.
- Ability to work collaboratively across teams and manage multiple priorities effectively.
- Demonstrated ability to build and sustain professional relationships with clients and partners.
- A proactive mindset with a passion for continuous learning and adapting to new marketing trends and technologies.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in integrated marketing communications, advanced data analytics, or industry-specific knowledge will be highly valued. Benefits typically include opportunities for professional growth, exposure to cutting-edge marketing tools, and a collaborative work environment focused on innovation and success.

This role offers a unique opportunity to contribute directly to the company’s growth by combining strategic business development with innovative marketing tactics. If you are a motivated professional eager to make an impact, we encourage you to apply.