Social Media Executive - Night Shift

Job Summary

We are seeking a creative and detail-oriented Social Media Specialist to manage and enhance our presence across major social media platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (formerly Twitter). The ideal candidate will be responsible for planning, creating, and posting engaging content, designing eye-catching graphics, and editing short-form videos to drive audience engagement and brand growth. This role requires a strong understanding of social media trends, platform-specific content strategies, and the ability to manage multiple channels efficiently.

Key Responsibilities

- Plan, develop, and publish content across various social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and X. Ensure content aligns with brand voice and marketing objectives.

- Design visually appealing social media graphics and promotional creatives using tools like Canva, Photoshop, or similar design software to support campaigns and daily posts.

- Edit short videos, including reels, ads, and other basic video content tailored for social media formats such as Instagram Reels, YouTube Shorts, and TikTok videos.

- Stay informed about the latest social media trends, platform updates, and emerging content formats. Apply these insights creatively to enhance the content strategy and maintain relevance.

- Monitor social media accounts actively by responding to messages and comments in a timely manner, fostering community engagement and positive brand interaction.

- Track, analyze, and report on key performance metrics including reach, engagement, and follower growth to evaluate the effectiveness of social media activities and inform future strategies.

- Utilize a strong understanding of platform-specific content styles and audience behaviors to optimize posts for maximum impact and engagement.

- Demonstrate excellent written communication skills with a keen eye for detail to ensure all content is accurate, on-brand, and error-free.

- Manage multiple social media channels simultaneously, employing strong organizational skills to meet deadlines and maintain consistent posting schedules.

Required Qualifications

- Proven experience in social media content creation, management, and community engagement across multiple platforms.

- Proficiency in graphic design tools such as Canva and Adobe Photoshop or equivalent software.

- Basic video editing skills focused on short-form content suitable for social media platforms.

- Strong knowledge of social media trends, platform algorithms, and audience engagement strategies.

- Excellent written communication skills with attention to detail.

- Ability to multitask and manage time effectively across various social media channels.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with additional skills in advanced video editing, social media advertising, or analytics tools will be at an advantage. This role offers the opportunity to work in a dynamic environment where creativity and innovation are encouraged, with potential for professional growth in digital marketing and social media management.

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This position is ideal for a motivated individual passionate about social media and digital content creation, eager to contribute to brand growth and community building through strategic and creative online engagement.