SEO Specialist

Job Summary
We are seeking a detail-oriented and proactive SEO Specialist to join our team. The ideal candidate will be responsible for driving organic traffic growth by conducting thorough keyword research, optimizing website content, and implementing effective SEO strategies. This role requires a strong analytical mindset, proficiency with SEO tools, and the ability to collaborate closely with developers and marketing teams to enhance overall website performance and search engine rankings.

Key Responsibilities
- Conduct comprehensive keyword research to inform and guide content creation teams, ensuring alignment with target audience intent and search trends.
- Optimize website content, including landing pages and blog posts, to improve search visibility and user engagement.
- Perform ongoing SEO audits to identify issues and implement necessary improvements for better site health and ranking.
- Monitor website analytics and track key performance metrics using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. Analyze data to provide actionable insights and recommendations.
- Develop and execute off-page SEO strategies, including building high-quality backlinks to enhance domain authority and search engine rankings.
- Stay current with the latest SEO trends, algorithm updates, and best practices to ensure the company’s SEO strategies remain effective and compliant.
- Collaborate closely with web developers and marketing teams to ensure SEO best practices are integrated across all website platforms and digital campaigns.

Required Qualifications
- Proven experience with SEO tools, including Google Analytics, Google Search Console, SEMrush, and Ahrefs, demonstrating the ability to analyze and interpret data effectively.
- Strong understanding of both on-page and off-page SEO techniques, with a track record of successfully improving website rankings and organic traffic.
- Working knowledge of HTML, CSS, and content management systems (CMS) such as WordPress to facilitate technical SEO implementations.
- Excellent analytical and problem-solving skills, capable of diagnosing SEO issues and devising strategic solutions.
- Ability to work collaboratively within cross-functional teams, communicating SEO concepts clearly to both technical and non-technical stakeholders.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with experience in additional CMS platforms, familiarity with coding beyond HTML/CSS, or background in digital marketing analytics will have an advantage. This role offers the opportunity to work in a dynamic environment where continuous learning and adaptation to evolving SEO landscapes are encouraged.

Join us to leverage your SEO expertise in a role that directly impacts our digital presence and growth. If you are passionate about search engine optimization and eager to contribute to a forward-thinking team, we would love to hear from you.