Email & LinkedIn Marketing Specialist

Job Summary
We are seeking a results-driven Outreach Specialist to design and implement strategic LinkedIn and email campaigns that effectively promote our services and generate high-quality B2B leads. This role requires a proactive individual skilled in personalized messaging, deep prospect research, and data-driven campaign optimization. The ideal candidate will collaborate closely with the sales team to ensure alignment and maximize lead conversion, while managing multiple outreach initiatives in a dynamic environment.

Key Responsibilities
- Develop and execute targeted outreach campaigns using LinkedIn and email channels to increase brand visibility and service adoption.
- Manage outbound prospecting efforts to establish meaningful connections and consistently generate qualified leads.
- Craft personalized messaging and follow-up sequences tailored to individual prospects to enhance engagement and improve conversion rates.
- Conduct thorough research to identify high-potential prospects leveraging tools such as LinkedIn Sales Navigator and industry-specific databases.
- Perform in-depth analysis of prospect needs, industry trends, and pain points to inform outreach strategies.
- Qualify and prioritize leads based on established criteria, focusing efforts on the most promising opportunities.
- Utilize a variety of outreach and marketing automation platforms including HubSpot, Lemlist, Instantly.ai, Mailchimp, and Expandi to scale and streamline campaigns.
- Implement A/B testing on subject lines, calls-to-action, email templates, and timing to optimize campaign effectiveness continuously.
- Monitor and analyze key performance indicators such as open rates, reply rates, conversion metrics, and lead progression through the sales funnel.
- Work closely with the sales team to align lead generation tactics and share detailed insights on lead quality and engagement.
- Maintain accurate and up-to-date records of all outreach activities and prospect interactions within CRM systems.
- Prepare and present comprehensive reports on campaign outcomes, pipeline growth, and other relevant KPIs to stakeholders.

Required Qualifications
- Demonstrated experience in B2B lead generation, email and LinkedIn outreach, or outbound marketing roles.
- Strong copywriting abilities with a focus on creating compelling, personalized messages that resonate with target audiences.
- Proficiency in outreach and CRM tools such as HubSpot, Lemlist, LinkedIn Sales Navigator, and other relevant platforms.
- Solid understanding of B2B sales funnels, marketing automation workflows, and lead nurturing best practices.
- Highly organized with exceptional attention to detail and an analytical approach to campaign management.
- Excellent written and verbal communication skills, capable of engaging diverse professional audiences.
- Ability to work independently, manage multiple concurrent campaigns, and meet deadlines within a fast-paced setting.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in data analytics, advanced marketing automation, or sales enablement will have an advantage. This role offers the opportunity to work in a collaborative environment that values innovation and continuous improvement, with access to cutting-edge tools and resources to support professional growth.

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This position is ideal for a motivated outreach professional eager to drive impactful lead generation campaigns and contribute directly to business growth through strategic, data-informed outreach.