Social Media Executive

Job Summary

We are looking for a motivated Social Media Executive to join our team at Clifton, Block 5, Karachi. This full-time position is ideal for individuals currently pursuing a Bachelor’s degree in Marketing, Communications, Digital Media, or a related field who have a strong passion for social media marketing. The successful candidate will play a key role in content creation, managing social media profiles, supporting campaign execution, and engaging with our online community. This role offers an excellent opportunity to enhance brand presence and foster meaningful interactions across multiple digital platforms.

Key Responsibilities

The Social Media Executive will collaborate closely with team members to develop engaging and relevant content tailored for platforms such as Facebook, Instagram, Twitter, and LinkedIn. This includes brainstorming creative ideas, writing compelling captions, and designing visuals that resonate with the target audience.

Managing social media profiles is a critical part of the role. The candidate will be responsible for monitoring accounts, responding promptly to comments and messages, and actively engaging with followers to build a strong and supportive online community.

Supporting social media campaigns is another important responsibility. This involves assisting in the planning and execution of marketing initiatives, scheduling and publishing posts, tracking key performance metrics, and preparing detailed reports to evaluate the effectiveness of campaigns.

Staying up-to-date with the latest social media trends, best practices, and emerging platforms is essential. The candidate will conduct research on industry developments, competitor activities, and audience preferences to inform content strategy and campaign planning.

Monitoring analytics is also required to measure social media performance indicators such as engagement, reach, and conversions. The Social Media Executive will compile data and generate insightful reports to identify opportunities for continuous improvement.

Additionally, the role involves creating simple, on-brand graphics and visual assets using tools like Canva or Adobe Spark to enhance the appeal of social media posts.

Community management is a vital aspect of the position. The candidate will respond professionally and promptly to comments, messages, and inquiries, fostering positive interactions and addressing any customer concerns to maintain a supportive online environment.

Required Qualifications

Candidates must currently be enrolled in a Bachelor’s degree program in Marketing, Communications, Digital Media, or a related discipline. A strong interest and enthusiasm for social media marketing and digital communications are essential.

Excellent written and verbal communication skills are required, along with a creative mindset capable of generating innovative content ideas. Familiarity with major social media platforms and their functionalities is expected.

Basic graphic design skills and proficiency in design tools such as Canva or Adobe Spark are necessary to create appealing visual content. The ideal candidate will be detail-oriented, highly organized, and able to work both independently and collaboratively in a fast-paced environment.

A positive attitude, eagerness to learn, and willingness to contribute ideas are important qualities for success in this role.

Shift and Location

This position operates on a morning shift and is based in Clifton, Block 5, Karachi.

This role offers a valuable platform to develop practical skills in social media marketing within a dynamic and supportive team environment. If you are passionate about digital media and eager to grow your expertise, we encourage you to apply.