Performance Marketing Specialist

Job Summary

Family Builders & Developers is looking for a talented Performance Marketing Specialist to join their team. This role is perfect for a digital marketing professional with a proven ability to convert online traffic into high-quality leads and revenue. The successful candidate will take full ownership of paid advertising campaigns, focusing on optimizing performance to drive business growth and maximize return on investment. This is a full-time, in-person position with working hours from 10:00 AM to 7:00 PM.

Key Responsibilities

The Performance Marketing Specialist will be responsible for planning, launching, and optimizing paid media campaigns across multiple platforms, including Google, Meta (Facebook/Instagram), YouTube, and others. Efficient budget management is critical to ensure outstanding ROI and support overall business growth.

Collaboration with creative teams is essential to develop, test, and refine engaging ad copy, visuals, and video content. The role requires continuous A/B testing to improve engagement and conversion rates, ensuring campaigns remain data-driven and effective.

A major focus will be on high-impact lead generation, specifically targeting qualified, high-intent leads for real estate developments. The specialist will manage the entire lead funnel, from the initial click to final conversion, employing innovative digital strategies tailored to the real estate sector.

Advanced analytics and insight reporting form a core part of the role. The candidate will monitor and analyze key performance indicators such as CTR, CPL, and ROAS using tools like Google Analytics, Meta Ads Manager, and CRM platforms. Close collaboration with sales and CRM teams will be necessary to evaluate lead quality and overall business outcomes.

Precision audience targeting is another critical responsibility. The specialist will create and optimize custom audience segments and remarketing campaigns based on user behavior, demographics, and lead history. Continuous improvement of targeting strategies will help enhance reach and reduce wasted ad spend.

Finally, the role demands strong cross-functional teamwork. The specialist will work closely with design, content, sales teams, and external partners to deliver consistent, high-performing campaigns. Fostering alignment and collaboration across teams is key to maximizing campaign success.

Required Qualifications

Candidates must have at least 2 years of proven experience managing high-performing paid media campaigns, ideally within the real estate sector or related industries. A Bachelor’s degree in Business Administration (BBA) or a Master’s degree in Business Administration (MBA) with a marketing focus is required.

Expert-level knowledge of Google Ads, Facebook/Meta Ads, YouTube advertising, and remarketing strategies is essential. Strong analytical skills are a must, with hands-on experience using Google Analytics, Ads Manager, and CRM tools.

Proficiency in A/B testing and data-driven creative optimization is required to continuously enhance campaign performance. Excellent communication and collaboration skills are necessary to work effectively with internal teams and external partners.

A results-oriented mindset with a passion for driving growth and consistently achieving key performance indicators (KPIs) is critical to success in this role.

Job Type and Compensation

This is a full-time, in-person position with working hours from 10:00 AM to 7:00 PM. The role offers a competitive monthly salary ranging from Rs 80,000 to Rs 100,000. Joining Family Builders & Developers provides an exciting opportunity to contribute to a dynamic team focused on delivering measurable marketing success in the real estate development sector.