Content Writer

Job Summary
We are looking for a creative and detail-oriented Copywriter with 3 to 4 years of experience to join our growing team. In this role, you will be responsible for crafting compelling and engaging copy across various platforms, including web pages, product descriptions, and marketing campaigns within our FMCG portfolio. Your writing will be instrumental in shaping consumer perception of our brand, driving interest, engagement, and ultimately conversions.

Key Responsibilities
You will write clear, persuasive, and engaging copy tailored for multiple platforms such as websites, landing pages, e-commerce product listings, and digital advertisements. Developing marketing content for product launches, promotional campaigns, email newsletters, and social media channels will also be a key part of your role.

Collaboration is essential, so you will work closely with brand managers, designers, product teams, and marketing leads to ensure that all messaging aligns with strategic business objectives. You will adapt tone and style to suit different product categories and target audiences, maintaining consistency with the brand voice, style, and messaging guidelines across all content.

Additionally, you will conduct competitor research and stay updated on trends within the FMCG industry to keep our messaging relevant and competitive. Editing and proofreading content to ensure grammatical accuracy, clarity, and overall quality will also be part of your daily tasks.

Required Qualifications
Candidates should have 3 to 4 years of professional copywriting experience, preferably within the FMCG sector or a related consumer-focused industry. A proven ability to write effectively for web, e-commerce, and digital marketing platforms is essential.

You must possess a strong portfolio that demonstrates versatility across different copywriting styles and formats. Excellent command of the English language, including strong writing, editing, and proofreading skills, is required.

The role demands the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Exceptional attention to detail and a solid understanding of how language influences consumer behavior are critical for success. Familiarity with SEO and content marketing principles will be considered an advantage.

Preferred Qualifications and Benefits
Preference will be given to candidates who have experience working in or reside near Islamabad/Rawalpindi, as this position requires in-person attendance.

This is a full-time opportunity to work in a dynamic and collaborative environment, contributing to well-known consumer brands within a growing company. The role offers significant professional growth and exposure to diverse marketing projects, making it ideal for a motivated copywriter eager to make a meaningful impact on brand communication and consumer engagement within the FMCG sector.