Research Executive

Job Summary
British American Tobacco (BAT) Pakistan is rapidly evolving into a global multi-category business, introducing innovative products like VELO, VUSE, and GLO. With a strong commitment to reducing the health impact of the industry, BAT is seeking motivated professionals to join its transformative journey. Currently, BAT Pakistan offers an exciting opportunity for a Research Executive on a six-month third-party contract. This role is integral to the Insights team, focusing on driving consumer, customer, and competitor insights across both Combustibles and New Categories. The Research Executive will support the execution of the insights plan, manage consumer research projects, and deliver actionable insights that enable consumer-centric business decisions.

Key Responsibilities
The Research Executive will play a vital role in embedding consumer perspectives into marketing strategies by conducting both qualitative and quantitative research. This includes analyzing data and consolidating insights and recommendations to inform decision-making. The role involves gathering market context and preparing detailed consumer insight reports aligned with business objectives.

Managing consumer research projects and syndicated studies is a core responsibility, ensuring outputs are delivered on time and meet quality standards. The Research Executive must effectively prioritize tasks to meet tight project deadlines in a fast-paced environment.

Supporting end-to-end research project management is essential, including designing questionnaires, programming surveys, and overseeing execution. The ability to translate complex data into impactful insights and foresights is critical, with findings communicated clearly through reports and presentations to internal stakeholders.

The role also requires aggregating and synthesizing data from multiple studies and sources to support insight generation. Maintaining organized information systems, internal data repositories, and research reports for easy access across the organization is expected.

Proactive engagement with research agencies, budget holders, and cross-functional teams is necessary to foster strong partnerships. Additionally, the Research Executive should identify opportunities for continuous improvement to enhance process efficiency and effectiveness.

Required Qualifications
Candidates must hold a Bachelor’s degree in Marketing, Business Administration, Psychology, Analytics, or a related field. A minimum of three years’ experience in market research or consumer insights roles is required, with proven expertise in qualitative and quantitative research methodologies.

Strong analytical skills are essential, including the ability to synthesize information, identify trends, and uncover key opportunities. Proficiency in advanced Microsoft Office applications (PowerPoint, Excel), Power BI, and Python is expected.

Experience in project management, with excellent planning and prioritization abilities, is important. Candidates must also demonstrate strong communication skills and proficiency in English.

Preferred Qualifications and Benefits
Candidates should be willing to work according to end-market timelines, which may involve varying workdays depending on market assignments. BAT offers a competitive annual performance bonus subject to eligibility, along with a comprehensive benefits package tailored to the country. This includes health plans, work-life balance initiatives, transportation support, flexible holidays, and additional incentives.

BAT provides ample opportunities for career growth through internal advancement, online learning platforms, and personalized leadership development programs. The company fosters a culture of continuous improvement, preparing employees for ongoing change.

Recognized as a Global Top Employer by the Top Employers Institute, BAT is committed to excellent employee conditions and an inclusive work environment. Diversity across gender, ethnicity, disability, age, and other backgrounds is embraced.

BAT supports professionals returning to work after career breaks through its Global Returners program and is dedicated to providing reasonable accommodations during the recruitment process to help candidates perform at their best.

Join BAT to be part of a dynamic and inclusive organization where your career development is supported, and your unique perspective is valued. This role offers a meaningful opportunity to contribute to a consumer-centric business while advancing your professional skills within a global company.