Brand Development Associate

Job Summary
British American Tobacco (BAT) Pakistan is transforming into a global multi-category business with a clear mission: to create A Better Tomorrow™ by Building a Smokeless World. We are currently looking for a motivated Brand Development Associate to join our Lahore team on a six-month third-party contract. This role is pivotal in leading projects and ensuring timely delivery of key brand initiatives. Reporting to the Brand Development Manager, the successful candidate will collaborate closely with the category team and cross-functional partners to drive new product introductions effectively. The ideal candidate will possess strong learning agility in brand and product management, a solid understanding of commercial plans, and the ability to appreciate their impact on product launches. Additionally, this role demands the capacity to inspire trust, create a shared vision, and foster synergy among team members and stakeholders.

Key Responsibilities
- Lead the end-to-end delivery of assigned projects, ensuring consistent follow-ups and efficient project management in coordination with managers.
- Enhance project agility by identifying opportunities to meet or surpass standard Service Level Agreements (SLAs) related to project timelines.
- Manage the project management system for New Product Introduction (NPI), ensuring accurate tracking, monitoring, and reporting of all ongoing projects.
- Take full ownership of packaging artwork (AW) adaptations, ensuring compliance with guidelines from strategic brand groups and coordinating with relevant stakeholders.
- Guarantee 100% compliance with Purchase Order (PO) and Goods Receipt Note (GRN) management processes.
- Support the G34 Brand Deployment Executive by managing brand service expenditures, raising and fulfilling POs and GRNs, and assisting with trade-related queries to facilitate smooth brand deployment operations.

Required Qualifications
- 1-2 years of experience in marketing, brand management, or a hybrid brand supply chain function.
- Bachelor’s degree in Marketing, Business Management, or a related discipline.
- Demonstrated ability to manage multiple projects simultaneously with strong organizational and time management skills.
- A flexible, reliable team player who prioritizes departmental and company goals.
- Proficiency in handling large datasets and deriving actionable insights.

Preferred Qualifications and Benefits
- Eligibility for a competitive annual performance bonus.
- Access to comprehensive benefits including health plans, work-life balance initiatives, transportation support, and flexible holiday arrangements with additional incentives (benefits may vary by country).
- Opportunities for career advancement through personalized growth programs and online learning platforms designed to develop leadership capabilities.
- A dynamic, transformative work environment that encourages continuous improvement and prepares employees for future challenges.
- Recognition as a Global Top Employer by the Top Employers Institute, reflecting our dedication to outstanding employee conditions.
- An inclusive culture that embraces diversity and equal opportunity regardless of gender, sexual orientation, race, religion, disability, age, or background.
- Support for professionals returning to work after career breaks through The Global Returners program.
- Commitment to providing reasonable accommodations during recruitment to ensure candidates can perform at their best.

Join British American Tobacco and contribute to a forward-thinking company where your career development is a priority. Bring your unique perspective to a collaborative, inclusive, and innovative environment that values your contributions and helps shape a better tomorrow.