Facebook Ads Specialist

Job Summary
We are seeking a data-driven marketer with a passion for building, optimizing, and scaling full-funnel Facebook and Instagram advertising campaigns. This role centers on consistently driving strong return on ad spend (ROAS) growth while supporting successful new product launches. The ideal candidate will collaborate closely with cross-functional teams to identify winning products, test creative concepts, and continuously enhance campaign performance in a fast-paced environment. This position offers an exciting opportunity to make a measurable impact across multiple e-commerce brands.

Key Responsibilities
- Develop and optimize comprehensive Facebook and Instagram campaigns covering all funnel stages: top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF).
- Deliver a minimum of 3× ROAS on new product tests, ensuring profitable campaign outcomes.
- Identify high-potential products and scale campaigns effectively to maximize profitability.
- Conduct rigorous testing of creative concepts, target audiences, and ad placements to determine the most effective combinations.
- Monitor and analyze key campaign metrics such as click-through rate (CTR), add-to-cart rate (ATC), and ROAS, making daily adjustments to improve performance.
- Rapidly scale campaigns that demonstrate strong results while pausing or discontinuing underperforming ads to optimize budget allocation.
- Work closely with product and creative teams to refine marketing strategies and enhance overall campaign effectiveness.

Required Qualifications
- At least 3 years of hands-on experience managing Facebook and Instagram advertising campaigns for e-commerce brands.
- Proven ability to consistently achieve a minimum of 3× ROAS on new product launches.
- Strong analytical mindset with a data-driven approach to campaign optimization and decision-making.
- Self-motivated and capable of thriving in a fast-paced startup environment.
- Excellent communication skills and a collaborative attitude to work effectively across teams.

Preferred Qualifications and Benefits
- Opportunity to take full ownership of impactful marketing campaigns across multiple brands, allowing for significant professional growth.
- Join a dynamic, growth-oriented team culture that promotes continuous learning and development.
- Gain valuable experience scaling multiple e-commerce brands within a single organization.
- This is a full-time, on-site position based in Karachi, Pakistan.
- Working hours are Monday to Friday from 11:30 AM to 8:30 PM, with a half-day on Saturday from 11:30 AM to 4:00 PM.
- Competitive monthly salary ranging between Rs 60,000 and Rs 70,000.

This role presents a unique chance to contribute meaningfully to a fast-growing team focused on driving success across diverse e-commerce brands. If you are a results-oriented Facebook marketer eager to deliver measurable impact and grow your career, this position offers an excellent platform to achieve your goals.