Digital Marketing - Email Marketing

Job Summary
We are looking for a skilled Klaviyo Email Marketing Manager to take full ownership of our email marketing strategy and drive consistent month-over-month revenue growth. This is a full-time, onsite position based in Johar Town Phase 2, Lahore, with working hours from 12 pm to 9 pm, Monday through Saturday. The ideal candidate will have extensive experience with Klaviyo, strong expertise in planning and executing effective email campaigns, and a solid background in A/B testing, automation, and data-driven optimization. You will be responsible for managing campaigns across multiple brands and international markets, ensuring high engagement and conversion rates.

Key Responsibilities
You will manage and execute 3 to 4 email campaigns weekly, maintaining a steady cadence focused on revenue growth for various brands operating in different countries. Developing and maintaining detailed content calendars will be essential to strategically plan upcoming campaigns and ensure timely execution.

Writing persuasive, sales-driven email copy that converts recipients into customers is a critical part of this role. You will also create clear and comprehensive creative briefs for designers to develop visually compelling email content that aligns with campaign goals.

Setting up and optimizing key email flows for new Shopify stores—such as abandoned cart sequences, VIP customer journeys, and thank-you emails—will be your responsibility. You will conduct A/B testing on important elements like subject lines, design layouts, and calls-to-action to continually improve engagement and conversion rates.

Monitoring Klaviyo analytics closely and delivering weekly and monthly performance reports to leadership will help guide data-driven decisions. Additionally, you will refine segmentation strategies, automation workflows, and overall email marketing effectiveness to maximize results.

Required Qualifications
Candidates must have at least 3 years of hands-on experience with Klaviyo, demonstrating deep knowledge of segmentation, flows, and reporting features. Proven ability to plan and execute structured email marketing campaigns with well-organized content calendars is essential.

Strong copywriting skills focused on sales-driven, persuasive email content are required. Expertise in A/B testing and optimization techniques to enhance email performance is a must. Experience creating and managing essential Shopify email flows and automations is also necessary.

Solid analytical skills are important, with the ability to track, interpret, and report campaign performance regularly. Excellent command of English, both written and verbal, is required to produce high-converting emails and communicate effectively with design teams. Proficiency in Google Sheets and data organization tools is expected for efficient campaign tracking and planning.

Candidates must be willing to work onsite in Lahore from 12 pm to 9 pm, Monday through Saturday.

Preferred Qualifications and Benefits
At least one year of experience in email design and copywriting is preferred, adding value to the creative aspects of the role. Prior experience managing email marketing for multiple brands and international audiences will be considered an advantage.

This position offers the opportunity to take full ownership of the email marketing strategy and directly contribute to business growth. You will work in a dynamic, fast-paced environment alongside a collaborative team based in Lahore.

If you are a dedicated professional ready to lead impactful email marketing initiatives and deliver measurable results, we encourage you to apply for this exciting opportunity.