Performance Marketing Specialist

Job Summary
We are looking for a skilled and tech-savvy Facebook Ads Specialist to join our dynamic team. The ideal candidate will have hands-on experience managing and optimizing Facebook advertising campaigns with a strong emphasis on driving conversions, generating leads, and boosting website traffic. This role requires a proactive individual who can demonstrate past successes through campaign screenshots or case studies. This is a full-time remote position based in Karachi, offering a competitive salary that is negotiable depending on skills and experience.

Key Responsibilities
The Facebook Ads Specialist will be responsible for creating, executing, and continuously optimizing Facebook ad campaigns using Facebook Business Manager. You will integrate essential tracking tools such as Facebook Pixel, Conversion API, or other relevant technologies to accurately monitor campaign performance and ROI.

Your role will involve developing conversion-focused ads tailored to various objectives, including online orders, lead generation, messaging ads for inquiries, and traffic generation. Structuring campaigns effectively to maximize results will be a key part of your daily tasks.

Writing compelling and targeted ad copy that resonates with specific audiences is essential. You will also provide basic reporting and analysis to track campaign success, identify trends, and suggest improvements.

In addition to Facebook Ads, managing Google Ads campaigns (search, display, and video) will be considered a valuable asset. This includes campaign creation, execution, and optimization. You will also integrate Google Analytics and Google Tag Manager (GTM) for comprehensive tracking and reporting.

Conducting keyword research to refine targeting and improve campaign performance is expected. Overall, you will handle end-to-end performance marketing activities with a strategic and data-driven approach.

Required Qualifications
Candidates must have at least one year of experience in performance marketing, specifically with Facebook Ads. Demonstrable experience is mandatory and should be supported by screenshots or case studies of previous campaigns.

A strong understanding of Facebook Business Manager and the ability to structure campaigns effectively is required. You should be skilled in writing effective ad copy and optimizing campaigns to drive conversions and lead generation.

Basic knowledge of reporting and analytics related to ad performance is essential. Residency in Karachi is required, with the ability to work remotely and communicate effectively within a virtual team environment.

Preferred Qualifications and Benefits
Experience managing Google Ads campaigns across search, display, and video platforms is a significant advantage. Familiarity with integrating analytics tools such as Google Analytics and Google Tag Manager (GTM) will enhance your candidacy.

We offer a competitive monthly salary ranging from Rs50,000 to Rs70,000, negotiable based on your skills and experience. This role provides the flexibility of remote work while being part of a growth-oriented and collaborative team.

Applicants are encouraged to include a brief one-line statement explaining why their CV should be considered and to share their passion for Facebook Ads when applying.

If you are a results-driven Facebook Ads Specialist eager to contribute to a forward-thinking company, we look forward to receiving your application.