B2B Sales

Job Summary
We are looking for a motivated and skilled B2C Marketing Specialist to join our team based in Rawalpindi or Lahore. This is a full-time, contract role operating on a night shift schedule from 6 pm to 3 am. The successful candidate will bring a solid background in consumer-focused marketing and demonstrate expertise in crafting and executing strategies that elevate brand awareness, drive website traffic, and enhance customer engagement. Collaboration with cross-functional teams is essential to ensure unified messaging and the success of marketing campaigns.

Key Responsibilities
Developing and implementing robust B2C marketing strategies will be your primary focus, aimed at increasing brand visibility and fostering strong customer relationships. You will plan, execute, and oversee multi-channel marketing campaigns, including social media, email marketing, paid advertisements, and influencer collaborations. A critical part of your role will involve analyzing customer behavior, market trends, and competitor activities to refine and inform marketing approaches.

Close coordination with content creators, designers, and product teams is necessary to ensure that marketing messages resonate with customer needs and align with overall company objectives. You will continuously monitor campaign performance and leverage data insights to optimize results and maximize return on investment (ROI). Additionally, managing and growing the company’s online presence with a focus on direct-to-consumer engagement will be a key responsibility.

Required Qualifications
Candidates must have at least 2 years of experience in B2C or consumer-focused marketing roles. Practical knowledge and hands-on experience with email marketing, social media advertising, SEO, and content strategy development are essential. Strong analytical skills are required, with proficiency in tools such as Google Analytics, Meta Ads Manager, and CRM platforms to track and measure campaign effectiveness.

Preferred Qualifications and Benefits
Preference will be given to candidates residing in or near Rawalpindi Satellite Town. This role requires a willingness to travel up to 100% as needed, supporting various marketing initiatives and collaborations. The position is on-site, promoting direct interaction with different teams to facilitate smooth communication and efficient project execution.

If you are passionate about creating impactful marketing campaigns and excel in a dynamic, fast-paced environment, we invite you to apply for this exciting opportunity. Join us to contribute your expertise and drive meaningful consumer engagement that supports our company’s growth and success.