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CRM Executive

We are seeking an experienced CRM Executive with 2 to 3 years of professional experience to join our team. The ideal candidate will be responsible for managing customer relationships, optimizing CRM processes, and leveraging customer data to enhance customer engagement and retention. If you have a passion for data-driven decision-making, an eye for detail, and a knack for improving customer experiences, we’d love to hear from you!

Key Responsibilities:

CRM Management: Oversee day-to-day operations of the CRM system, ensuring accurate data input, data integrity, and regular updates.
Customer Segmentation: Create and manage customer segments for targeted campaigns based on behavior, demographics, and purchasing patterns.
Campaign Execution: Develop and execute consent base email marketing, SMS, and other digital campaigns through the CRM platform to drive customer engagement, retention, and sales.
Data Analysis & Reporting: Analyze customer data and campaign performance, creating reports and actionable insights for management to drive strategic decisions.
Customer Journey Mapping: Design and optimize customer journey workflows and automation to ensure a seamless customer experience across touchpoints.
Collaboration: Work closely with sales, marketing, and customer support teams to align CRM strategies with overall business goals.
Process Improvement: Identify opportunities to streamline and improve CRM processes, enhancing the overall efficiency and effectiveness of customer relationship management.
Customer Feedback: Gather and analyze customer feedback to identify areas of improvement and work on strategies to enhance customer satisfaction and loyalty.

Qualifications:

2 to 3 years of experience in a CRM role or related position, with a proven track record of managing CRM systems.
Strong knowledge of CRM software (e.g., Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics) and email marketing platforms.
Proficiency in data analysis tools such as Excel, Google Analytics, or Power BI.
Excellent communication skills and ability to present data-driven insights to stakeholders.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to work collaboratively in a team environment as well as independently.
A proactive approach with a passion for customer experience and relationship management.