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Digital Marketing Manager

Luqon Digital Marketing Agency

伊斯兰堡，巴基斯坦

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发布 Aug 25, 2023 208 查看

Role Overview

The candidate should possess a deep understanding of versatile digital marketing channels, a strong analytical mindset, and a proven track record of framing and successfully executing digital marketing strategies. With a skillset including ASO, Social Media Management, and SEO, you will be a driving force behind our clients' digital success. Alongside, The Digital Marketing Manager will drive brand awareness, engagement, and conversions of our customers.

Key Responsibilities

Social Media Management: Develop and implement captivating social media strategies that foster brand awareness and engage target audiences across various plaƞorms.

Search Engine Optimization (SEO): Craft and execute SEO strategies that elevate website rankings, increase organic traffic, and drive online growth.

Digital Campaign Strategy: Devise comprehensive digital marketing strategies, incorporating ASO, social media, and SEO tactics to maximize reach, engagement, and conversions.

Cross-Channel Management: Coordinate marketing campaigns across diverse digital channels, ensuring seamless integration and a cohesive brand presence.

App Search Optimization (ASO): Lead the ASO efforts, meticulously optimizing app store listings to boost visibility, downloads, and user engagement. Leverage keyword analysis, competitor research, and data-driven insights to refine ASO strategies.

Performance Analysis: Regularly evaluate campaign effectiveness, app performance, and website traffic using analytics tools. Adjust strategies based on data insights.

Team Collaboration: Collaborate with multidisciplinary teams to develop engaging marketing assets and strategies that resonate with target audiences.

Market Trends: Stay updated with the latest digital marketing, ASO, social media, and SEO trends to maintain Luqon's competitive edge.

Client Relationships: Establish strong relationships with clients, providing expert advice on digital marketing, social media, and SEO strategies

Requirements

Proven experience in digital marketing, including App Search Optimization (ASO), Social Media Management, and SEO.
Demonstrated success in optimizing app store listings, enhancing social media engagement, and improving website SEO.
Proficiency in industry-standard analytics tools for tracking and reporting campaign and website performance.
Strong understanding of digital marketing channels, trends, and best practices.
Excellent communication skills for conveying complex concepts to both technical and non-technical stakeholders.
Creative thinker with the ability to innovate marketing strategies.
Strong analytical skills and data-driven mindset.
Team player who thrives in a collaborative environment.
Certifications related to Digital Marketing will be a plus.