Marketing Manager

The Marketing Manager at Rabaat will be instrumental in developing and executing marketing strategies that enhance brand visibility and drive demand generation. This role demands a combination of creativity, analytical skills, and leadership to position the company effectively within the market. The successful candidate will lead various marketing initiatives, ensuring they align with Rabaat’s broader business objectives and contribute to sustained growth.

Key Responsibilities:
- Develop and implement strategic marketing plans that support overall business goals.
- Manage digital marketing campaigns across diverse channels such as social media, email marketing, SEO/SEM, and PPC advertising.
- Oversee content creation, branding, and advertising efforts to maintain a consistent and engaging brand image.
- Conduct detailed market research and competitor analysis to identify new opportunities and inform marketing strategies.
- Collaborate closely with sales and product teams to align marketing campaigns with product launches and sales targets.
- Monitor and analyze key performance indicators including ROI, KPIs, and customer engagement to evaluate campaign success.
- Manage relationships with external vendors, media agencies, and strategic partners to maximize marketing effectiveness.
- Lead, mentor, and develop the marketing team to improve their skills and overall performance.

Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related discipline; a Master’s degree is preferred.
- At least 4 years of marketing experience, including 1 to 2 years in a managerial or leadership capacity.
- Proficiency in digital marketing tools and analytics platforms to support data-driven decision-making.
- Strong communication skills, project management expertise, and demonstrated leadership abilities.
- A creative and strategic thinker capable of delivering innovative marketing solutions.

Preferred Qualifications and Benefits:
- Experience in the restaurant industry is advantageous.
- Competitive salary package.
- Opportunity to lead brand strategy within a dynamic and expanding organization.
- Collaborative and innovative work environment that encourages professional development.
- Clearly defined career growth pathways.
- This is a full-time, office-based role located in Y Block, DHA Phase 3, Lahore, fostering in-person collaboration and team engagement.

This position offers a valuable opportunity to contribute significantly to Rabaat’s growth by spearheading impactful marketing initiatives in a vibrant and fast-paced industry.