 Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing production, productivity, quality, and customer-service standards, resolving problems, completing audits, identifying trends, determining system improvements, implementing change.
 Meets marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.
 Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply, and demand.
 Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
 Identifies marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses, forecasting projected business, establishing targeted market share.
 Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
 Sustains rapport with key accounts by making periodic visits, exploring specific needs, anticipating new opportunities.
 Provides information by collecting, analyzing, and summarizing data and trends.
 Protects organization's value by keeping information confidential
 Accomplishes marketing and organization mission by completing related results as needed.
 Implements national sales programs by developing field sales action plans.
 Maintains sales volume, product mix, and sellin

 Attains sales goals and revenue objectives
 Increases unit sales and dollars by emphasizing company sales practices
 Conducts weekly motivational sales and training meetings
 Assures accurate reporting and handling of office leads and creative sales through proper use of daily recaps
 Monitors proper use and inventory of sales materials at all times
 Maximizes the potential for conversion of leads to sales
 Prepares detailed reporting as required, measuring key indicators as outlined
 Directly supervised 45 contracted Sales Representatives to ensure goal attainment is achieved
 Monitors daily sales performances and makes necessary adjustments to achieve sales budgets
 Monitors and ensures compliance to all company sales policies in the branch location
 Reviews and analyzes individual Sales Representative performance against metrics and stated goals and implements rewards and/or improvement plans accordingly
 Manages daily accountability of all Sales Representatives through pre-determined report set
 Ensures accurate reporting and accounting of all Sales leads through proper use of daily recaps and ongoing reporting